Mr Green completes the acquisition of Dansk Underholdning and expands to Denmark
Mr Green has today completed the acquisition of the Danish online gaming company Dansk Underholdning. By that, Mr Green has a casino license in Denmark and intends to launch
Mr Green in Denmark in 2017.
On February 6, 2017, Mr Green announced the acquisition of Dansk Underholning. The purchase was conditional on the approval of the Danish Gambling Authority, which has now been approved and the transaction can be completed.
“This is a part of our strategy of expanding to new geographic markets”, comments Per Norman, CEO of Mr Green & Co. “Since our focus is to expand in locally regulated markets, an establishment in Denmark is a natural step”.
The purchase is expected to have a positive effect on Mr Green’s earnings per share and operating cash flow in 2017.
For further information:
Per Norman, CEO Mr Green & Co AB, phone +46 72 230 91 91
Åse Lindskog, Director Communications and deputy IR, tel. +46 730 24 48 72
Mr Green is a leading online gaming company with operations in 13 countries. The business concept is to offer entertainment and a first-class gaming experience in a responsible environment. The business was founded in 2007 and has developed into a well-established online gaming company with a broad customer offer and a strong globally viable brand. In 2016, Mr Green generated sales of SEK 924.5 million and the company has over 200 employees. The headquarters and technical development are based in Stockholm, and operations in Malta. Mr Green has gaming licences in Malta, UK, Italy and a casino licence in Denmark. The company is listed on Nasdaq Stockholm’s main market.
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