Mr Green relaunches the online casino Garbo
Garbo will be positioned as clever, crisp and catchy. The relaunch of the online casino Garbo starts in Sweden and the renewed gaming site - built for mobile users - presents a broad casino offering.
”We believe that Garbo has the potential to become a strong, global brand, just like Mr Green,” says Per Norman, CEO of Mr Green & Co. “This is a cost-efficient introduction due to the fact that we can take advantage of Mr Green’s competences, digital knowledge and supplier relations. The first version of Garbo is built for mobile users on the same technology platform as Mr Green which gives significant scale advantages.”
The site www.garbo.com is headed by Oskar Mühlbach, who joined Mr Green in early 2016. Prior to Mr Green, he was part of the teams behind the e-commerce sites Footway and Lensway. Mühlbach has a team of four, and one of their responsibilities is Garbo.
”It’s just fantastic to be in the position to relaunch Garbo”, comments Oskar Mühlbach. “Garbo will have a catchy, clever tonality, Garbo will be fun, crisp and at the same time personal. There is a big number of mobile gaming sites on the Swedish market, however, with Garbo’s sometimes provocative profile, I believe there is a position open for us.”
Mr Green acquired the online casino Garbo in 2014. The site was put on hold while Mr Green developed its new technology platform. The platform was introduced last year and then Oskar Mühlbach and his team could start to draw up the plans for the relaunch of Garbo during 2017. The first version of Garbo is now being introduced in Sweden and other markets will follow in due course.
For further information, please contact:
Per Norman, CEO of Mr Green & Co AB, tel. +46 722 30 9191, per.norman@mrg.se
Åse Lindskog, Communication and IR, tel. +46 730 24 48 72, ase.lindskog@mrg.se
Mr Green is a leading online gaming company with operations in twelve countries. The business concept is to offer entertainment and a first-class gaming experience in a responsible environment. The business was founded in 2007 and has developed into a well-established online gaming company with a broad customer offer and a strong globally viable brand. In 2016, Mr Green generated sales of SEK 924.5 million and the company has over 200 employees. The headquarters and technical development are based in Stockholm, and operations in Malta. Mr Green has gaming licenses in Malta, UK, Italy, casino license in Denmark and Sportsbook license in Ireland. The company is listed on Nasdaq Stockholm’s main market. Read more at www.mrg.se.
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