William Hill signs pan-European code for responsible advertising for online gambling.

On Tuesday, William Hill signed the first pan-European code of conduct for responsible advertisement for online gaming. The code applies to all media platforms and introduces essential standards for advertising content and dedicated measures for social media, particularly focusing on protection of minors. 

The European Gaming and Betting Association (EGBA) has published the first pan-European code of conduct for responsible advertisement for online gaming with the intention to complement and strengthen existing legal and self-regulatory frameworks for online advertisement in EU/EEA countries and the UK. As a member of the EGBA, William Hill supports this initiative which sets long-term standards for gambling advertising content in Europe and complements EGBA’s more immediate efforts to promote responsible advertisement during the Covid-19 crisis. 

Patrick Jonker, MD William Hill International and CEO Mr Green Ltd comments;
“We are very pleased to join the initiative by the EGBA. As license holders within numerous markets, our advertisement policies always follow the local regulatory frameworks. During these difficult times we welcome any initiative that will offer additional protection of minors.”

Maarten Haijer, Secretary General, EGBA comments;
“Advertising is essential to inform the consumer of the websites which are regulated and steer them away from rogue black-market websites. But advertising should be responsible and protect consumers, particularly minors. We encourage other gambling companies to sign up to the code and look forward to engaging with Europe’s authorities to ensure its success.”

For more information, please contact;
Patrick Jonker, MD William Hill International and CEO Mr Green Ltd
patrick.jonker@williamhill.com
+356 99749931

Rikard Rinaldo, Communication Director William Hill International and Mr Green Ltd
rikard.rinaldo@williamhill.com
+356 99399293

About William Hill 

William Hill PLC is one of the world's leading betting and gaming companies, employing over 12,500 people. Its origins are in the UK where it was founded in 1934, and where the company is listed on the London Stock Exchange. With headquarters in London and Leeds it has a national presence of licensed betting offices in the United Kingdom and is one of the country’s leading online betting and gaming services. In 2012, it established William Hill US and it is now the largest sports betting business in the USA. William Hill also has licensed operations in The Bahamas, Italy, Spain and Sweden and serves online customers in the UK, Ireland and throughout the world from its digital hubs in Gibraltar and Malta. In February 2019, it completed the acquisition of MRG Group, acquiring the Mr Green and Redbet brands, and with it an expanded pan-European footprint in faster growing online betting and gaming markets.

About Us

About William HillWilliam Hill PLC is one of the world's leading betting and gaming companies, employing over 12,500 people. Its origins are in the UK where it was founded in 1934, and where the company is listed on the London Stock Exchange. With headquarters in London and Leeds it has a national presence of licensed betting offices in the United Kingdom and is one of the country’s leading online betting and gaming services. In 2012, it established William Hill US and it is now the largest sports betting business in the USA. William Hill also has licensed operations in The Bahamas, Italy, Spain and Sweden and serves online customers in the UK, Ireland and throughout the world from its digital hubs in Gibraltar and Malta. In February 2019, it completed the acquisition of MRG Group, acquiring the Mr Green and Redbet brands, and with it an expanded pan-European footprint in faster growing online betting and gaming markets.