Caffè Culture Show 2014:

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Williams Refrigeration offers total café equipment solution.... minus the coffee machine

Stand E21, Caffè Culture Show, 14-15 May 2014, Olympia, London

At Caffè Culture 2014, Williams Refrigeration will be showcasing its complete solution to coffee shop refrigeration, including front of house merchandisers and display equipment as well as back of house storage units and food prep counters.

To meet the increase in demand for ‘Grab and Go’ foodservice, Williams will include its latest Gem Sandwich Chiller (SC1200) and Gem Multideck (R100 SCN) merchandisers for viewing on stand E21.

The visually striking Gem SC1200 Sandwich Chiller open-fronted display unit gives customers ‘grab and go’ access to drinks, snacks, sandwiches and plated cold foods. Its fully adjustable glass shelves and glass surrounds ensure all-round visibility and bright white LED lighting delivers extra eye-appeal. The Sandwich Chiller’s forced-air refrigeration system keeps products at a constant temperature, while its innovative ‘air curtain’ system recycles the cold air that is normally wasted in conventional open-front designs.

Williams’ Gem refrigerated merchandisers includes a vast range of standard and slimline Multidecks, available in a variety of colours, finishes and sizes to suit any customer-facing environment. The Multidecks lead the way with LED lighting, adjustable shelving and removable EPOS tickets as standard. Sliding front doors and rear loading doors are available for improved efficiency, and impulse snack baskets offer enhanced retail opportunities.

Back of house refrigeration also features on the Williams stand. The Jade HJC2 is the UK’s most energy-efficient refrigerated counter, having been independently tested and verified as Best in Class on the ECA’s Energy Technology List.

Other equipment on the stand includes refrigerated food prep counters and wells. The TW4 Thermowell and the SU5 Salad Unit ensure different ingredients can be kept separate for hygiene and organisation, while also being chilled.

Williams also has drinks covered. The BC2 backbar bottle cooler is designed to withstand the demands of a busy cafe, maintaining temperature as bottles are taken out, stock replenished and doors continually opened and closed, while looking stylish and displaying bottled drinks to eye-catching effect.

In line with Williams’ Greenlogic initiative, the products on the stand are designed to be as sustainable as possible. Greenlogic is Williams commitment to supplying the most energy efficient and sustainable commercial refrigeration on the market.  It’s not limited to product design: Greenlogic covers plant, manufacturing and management processes too. Williams Refrigeration holds environmental accreditation ISO 14001 for the design, manufacture, installation and servicing of refrigeration products. 

Williams will feature products from sister company Falcon Foodservice and Winterhalter UK, to provide all the equipment needed for a coffee shop - apart from the coffee machine!

Williams Refrigeration offers a comprehensive range of commercial refrigeration including gastronorm cabinets and counters, specialist bakery equipment, coldrooms, merchandisers and blast chillers. 

To learn more about Williams extensive product range visit www.williams-refrigeration.co.uk

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Williams Caffè Culture Show 2014 – Apr-14

Press Enquiries:

Alison Haynes at The Publicity Works: 01263 761000 williams@publicityworks.biz 

Separation/Inclusion charges: By email only to toni@publicityworks.biz

For more news about Williams visit the press office at www.publicityworks.biz

Martin Laws at Williams Refrigeration 01553 817002

Williams Refrigeration is an ISO9001-2008 Quality Management accredited company and has been awarded ISO14001, the internationally recognised industry standard for Environmental Management Systems.  Most recently Williams has demonstrated its commitment to staff welfare by achieving Occupational Health and Safety Standard (OHSAS) certification 18001:2007.

Williams designs, manufactures and installs a highly diverse product range, supplying hotels, hospitals, schools, restaurants, bars and kitchens around the world. With a wide selection of gastronorm cabinets and counters, prep stations, blast chillers/freezers, bottle coolers, bakery and modular coldrooms the company provides products that suit almost any application a “one-stop” refrigeration purchasing solution.

Williams’ commitment to customers is absolute, offering extensive specialist advice and support from installation through to after-sales, service and maintenance.

To learn more about Williams’ extensive product range visit www.williams-refrigeration.co.uk. To find out how Williams greenlogic initiative can help caterers select energy efficient equipment visit www.greenlogic.info

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