Host Milan Delights Williams
Kings Lynn refrigeration company’s success at international catering equipment show
Williams was delighted with the high level of visitors to its stand at the recent Host exhibition in Milan. “The new products we had on show generated a real buzz of interest, especially the visually striking units from our Front of House range,” says Martin Laws, marketing manager.
Williams shared the stand with Mono, an AFE Group partner. Both companies were also helping to commemorate the 50th anniversary of their parent company, ALI Group. Celebrations included an “Eating out around the world” themed extravaganza attended by over 1,000 VIP guests.
Williams showed off two models from its Front of House range - the WT750 Wine Tower and the JBU600 Jewellery Box Chocolate Display. Both received great reviews from new customers to the stand. Williams launched this stylish, designer range only three years ago. The company has already installed Wine Towers and other Front of House models in hotels across the world, including Europe, the Middle East, Asia and Australia, with clients such as the Grand Hyatt, Shangri La, Radisson , Sofitel and Crowne Plaza.
Williams’ Grab & Go range also proved very popular, particularly the latest Multideck which has several new features, including optional rear loading doors.
Williams and Mono also demonstrated their hotel bakery concept, which combines Mono’s depositor and Williams’ pastry chiller.
Martin Laws says: “It was particularly encouraging to see such a positive response, not only to the quality of our equipment but also the diversity of our range, which is certainly bringing us new customers. The Show was a real success and we have a good number of quality leads to follow up.”
Williams Refrigeration offers a comprehensive range of commercial refrigeration including gastronorm cabinets and counters, specialist bakery equipment, coldrooms, merchandisers and blast chillers.
To learn more about Williams extensive product range visit www.williams-refrigeration.co.uk.
Copy ends
Host Review.docx – Nov-13
Press Enquiries:
Alison Haynes at The Publicity Works: 01263 761000 williams@publicityworks.biz
Separation/Inclusion charges: By email only to toni@publicityworks.biz
For more news about Williams visit the press office at www.publicityworks.biz
Martin Laws at Williams Refrigeration 01553 817002
Williams Refrigeration is an ISO9001-2008 Quality Management accredited company and has been awarded ISO14001, the internationally recognised industry standard for Environmental Management Systems. Most recently Williams has demonstrated its commitment to staff welfare by achieving Occupational Health and Safety Standard (OHSAS) certification 18001:2007.
Williams designs, manufactures and installs a highly diverse product range, supplying hotels, hospitals, schools, restaurants, bars and kitchens around the world. With a wide selection of gastronorm cabinets and counters, prep stations, blast chillers/freezers, bottle coolers, bakery and modular coldrooms the company provides products that suit almost any application – a “one-stop” refrigeration purchasing solution.
Williams’ commitment to customers is absolute, offering extensive specialist advice and support from installation through to after-sales, service and maintenance.
To learn more about Williams’ extensive product range visit www.williams-refrigeration.co.uk. To find out how Williams greenlogic initiative can help caterers select energy efficient equipment visit www.greenlogic.info
Tags:
