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Williams’ ‘Cool Riders’ contest Springboard Paris Challenge

Cycling team represents foodservice manufacturers, suppliers, consultants and operatorsSpringboard Team Velo Challenge 2015 London to Paris Cycle 17th - 19th Sept Williams Refrigeration’s team for the Springboard London to Paris Cycle Challenge has been carefully selected.  Malcolm Harling, sales and marketing director of Williams, says the team, which is called the Cool Riders, is an elite group, recruited from the very best pedal pushers across the whole of the foodservice industry.  “Or, to put it another way, we’re a mixed bag,” he adds.  Malcolm himself represents the catering

Back bar refrigeration - Williams has it sorted

Bottle coolers, bottle wells, wine towers and small fridgesBottle coolers tend to be the main element of back bar refrigeration, but some places with high volume bottle sales find bottle wells a more convenient or supplementary option. A small fridge is also useful for keeping cocktail garnishes fresh and for keeping milk cool in venues offering hot beverage options. And, for those serving fine wines, there are specialist display units that enable customers to see the selection available while keeping wine in its optimum condition. The Williams BC range of bottle coolers has been

LACA Conference News: Williams’ flexible refrigeration solutions

The Main Event, LACA conference and exhibition, Hilton Birmingham Metropole, 8th-10th July 2015When it comes to refrigeration one way to optimise space in school kitchens is to look at more flexible equipment that can adapt to changes in menu, speed up service and ensure food is kept fresh. At the 2015 LACA Main Event, Williams will be showing how its range of refrigeration can do that and more. On the Williams stand visitors will be able to see the Gem Multideck R100 refrigerated merchandiser. With the increase in the popularity of ‘grab & go’ service, the Gem Multidecks are a popular

Freshly Squeezed Refrigeration: Williams at Hospitality 2015

Stop Press – breaking product news @ Hospitality ShowStand 430, Hospitality Show, NEC Birmingham, 19-21 January As pressure on kitchen space gets ever tighter, Williams has redeveloped many of its standard models, squeezing their features into slimmed-down versions that deliver top performance but in a much smaller footprint.  A selection from the company’s ‘Freshly Squeezed’ range is the focus on stand 430 at Hospitality 2015.  It’s not just cabinets and counters that have been ‘squeezed’: an undercounter blast chiller, capable of handling loads of up to 10kg, is also in the range.

Williams Coldrooms are Blooming Good

Williams Refrigeration offers Coldroom Solutions for Florists and Garden CentresAs well as offering professional equipment for catering applications Williams Refrigeration also provides coldrooms for the storage of cut flowers to florists and garden centres. The importance of maintaining the ‘cold chain’, as a flower makes its way on the journey from the grower to the flower shop and onto the shelf, shouldn’t be underestimated. Temperature affects flowers in many ways: water loss, flower opening, stem bending, petal wilting, flower fall, the possibility of infection. Cut flowers are

It’s a little Thermowell! Williams shows off its new baby

New smaller Thermowell is ideal for compact food preparation areasWith the growth of the market in freshly prepared food showing little sign of abating, Williams has launched a new Thermowell that’s ideal for smaller kitchens where maximising the available space is essential. The Thermowell is a refrigerated countertop unit designed to keep ingredients chilled and easily accessible for chefs. It is ideal for the preparation of salads, pizza, sandwiches, tapas and jacket potatoes. “The TW4 will find a place in all kinds of businesses,” says Martin Laws, marketing manager of Williams, “It’

Freshly Squeezed – big performance refrigeration for compact kitchens

Williams develops Small Kitchen range.Operators are reducing space inside the kitchen, so as to have more room outside the kitchen for tables, chairs and paying customers. There are big challenges for anyone designing a compact kitchen – fitting in the needs of the workflow, services and equipment is a precise balancing act. Now Williams has developed the Small Kitchen range – a choice of products that are compact but deliver the same performance as the standard versions. As well as being compact, the range is designed to be as flexible as possible, with many models suiting a variety of

Williams Refrigeration launches online ‘How To’ guides

Easily accessible commercial catering advice and information from WilliamsWilliams Refrigeration has launched a series of online guides to provide practical advice and information on the use of commercial refrigeration in catering. The guides aim to give customers, prospective buyers and other foodservice professionals information about getting the best out of their equipment. The ‘How To’ product guide section of the Williams website includes helpful advice on what to consider before purchasing equipment (such as cabinets, counters, coldrooms, display chillers and blast chillers). As

Williams at LACA 2014:

Multi-faceted Multidecks are Grab & Go GemsGrab and Go is an increasingly important part of the food offering in education catering.  At the LACA Conference 2014 Williams will be highlighting its latest refrigerated merchandiser display cabinets.  They include the company’s multi-faceted Gem Multidecks, which now offer a variety of energy-saving options as well as a wide range of coloured stainless steel finishes to really make a splash in the school dining area.  The Multidecks’ energy saving features include LED lighting and optional sliding front doors, which can reduce energy

Marcus Wareing brings green fridges to the table

Hard-working, energy-saving Williams fridges get ‘job done’ for two Michelin star chefMarcus Wareing has just completed an extensive renovation to his two Michelin star restaurant in the Berkeley Hotel, London, which reopened under the new name, Marcus. As the dining room has been transformed, so too have areas of the kitchens. “We’ve been here ten years and this is the first refurb we’ve had – until now we’ve been topping up on equipment as we go along,” he says. “We’ve gone into the whole design process and it’s been very interesting. One of the things that’s really come to light is green,

Refrigeration and free school meals

Advice from Williams RefrigerationThe free school meals initiative will place extra pressure on catering staff and kitchen equipment – none more so than refrigeration. Every infant school could need extra refrigeration. Sources have suggested that some schools may opt to offer packed lunches which will have to be stored safely, too. Whatever the menu, schools are likely to need extra refrigerated storage. So what are the options? A major factor for many schools will be lack of kitchen space. “What school caterers will need is more refrigerated storage, fitted into as small a space as

Hotelympia: Williams and Falcon Sponsor Salon Culinaire

Reliable equipment will help chefs keep their cool when competition gets hotWilliams and sister company Falcon are supporting chefs at Hotelympia by sponsoring the Salon Culinaire. The event features stunning live food demonstrations – and chefs will rely on quality equipment to put on the best show. “We’re very pleased to have been asked once again to participate in this dynamic event,” says Malcolm Harling, sales and marketing director at Williams. “The Salon Culinaire is obviously one of the key visitor attractions at Hotelympia and is always an exciting showcase, even more so this

Williams’ Gems Head East:

Williams brings Gem Multidecks and more to Gulfood 2014, the Middle East’s premier hospitality showStand Z-M47, Zabeel Hall, Gulfood 2014, Dubai World Trade Center Centre, February 23-27 Following on from its success at last year’s exhibition, Williams Refrigeration will return to Gulfood in 2014 to showcase its flagship range of refrigerated cabinets and counters. Located at the World Trade Center in Dubai, Gulfood is the Middle East’s premier hospitality show. Williams will be exhibiting as part of the UK CESA pavilion in Zabeel Hall, Stand Z-M47. As a member of the ALI Group of

Host Milan Delights Williams

Kings Lynn refrigeration company’s success at international catering equipment showWilliams was delighted with the high level of visitors to its stand at the recent Host exhibition in Milan. “The new products we had on show generated a real buzz of interest, especially the visually striking units from our Front of House range,” says Martin Laws, marketing manager. Williams shared the stand with Mono, an AFE Group partner. Both companies were also helping to commemorate the 50th anniversary of their parent company, ALI Group. Celebrations included an “Eating out around the world” themed

Cheap Refrigeration ‘Falling Over’ in Summer Sun

Williams says heat is calling time on low-cost fridgesThe hot summer has underlined the importance of good quality refrigeration equipment, says Williams. In recent years there has been an increase in the number of budget priced imported fridges in the market – but according to many of its customers these products have not been performing in the recent hot weather, resulting in operators turning to quality brands for replacements. “Some of these imported products are semi-domestic models that are being miss-sold, but many are allegedly commercial models that are simply not up to the job,”

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