Wine Towers in the Bank at The Sign of The Don

Eye-catching fine wine storage from Williams for City’s new bistro in historic Sandeman building

The Sign of The Don, the City of London’s new bistro near Bank, is justly proud of its award-winning

wine list of more than 400 wines and champagnes. As you’d expect, given the location, it has discerning and knowledgeable customers, so wine storage is critical. To ensure it stays in the best possible condition the Sign of The Don has installed five Williams Wine Towers, each storing up to 150 bottles.

Located on the site of the original Sandeman port and sherry cellar, The Sign of The Don has a main bar restaurant, where the first of the Wine Towers is located, then a downstairs area and a wine tasting room, each housing two Towers.

“We worked with English Heritage on the site,” says Robyn Wilson who, with husband Robert, owns the Bleeding Heart restaurant group, which includes The Sign of The Don and the adjacent The Don restaurant. “It is packed with history – Sandeman set up here in 1798, but there was already a medieval cellar, it’s a fabulous site. When we opened for business, the Lord Mayor of London came to do the honours.

“Our audience is very wine-savvy. They know what temperature their wine should be served at. It has to be perfect. The Williams Wine Towers are very good, they keep the temperature just right.”

Performance is critical but it wasn’t the only buying criteria. The Wine Towers are front of house: “It’s all about showing off the wine,” says Robyn. “They are stylish, clean and elegant. They’re doing a wonderful job.”

Williams Wine Towers at The Sign of The Don

The Wine Towers were specified and installed by Court Catering Equipment, who has worked with Robyn and Robert for many years. “We saw the Williams Wine Towers at the Host Show in Milan and were very impressed by the build quality,” says Court Catering Equipment managing director Nick Howe. “When this project came up they were a natural fit.”

The Towers are all 3 metres high by 1.5 wide. Two have glass sides all round and three have stainless steel backs, to go against the wall. Four are connected to remote refrigeration, whilst the fifth uses its integral system.

Building structural issues meant that the plans had to be changed and the Wine Towers, which were originally due to be sited in the main area, had to be moved into the downstairs area and tasting room. “It’s actually worked out really well and, when full and illuminated, they look fantastic,” says Nick.

The Towers’ temperatures can be adjusted from 5 to 16°C. The range is available in a choice of sizes and a wide array of stainless steel and metal finishes, while the full length glass sides can be opaque, tinted or illuminated, to offer all round style and clean lines. Low energy LED lighting provides a bright clear display and is fully adjustable, offering colour and tonal changes to suit the required ambience.

Williams Refrigeration offers a comprehensive range of commercial refrigeration including gastronorm cabinets and counters, specialist bakery equipment, coldrooms, merchandisers and blast chillers.

To learn more about Williams extensive product range visit www.williams-refrigeration.co.uk.

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The Sign of the Don.docx – Feb-14

Press Enquiries:

Alison Haynes at The Publicity Works: 01263 761000 williams@publicityworks.biz

Separation/Inclusion charges: By email only to toni@publicityworks.biz

For more news about Williams visit the press office at www.publicityworks.biz

Martin Laws at Williams Refrigeration 01553 817002

Links:

The Sign of The Don: www.thesignofthedon.com

Court Catering Equipment: www.courtcatering.co.uk

Williams Refrigeration: www.williams-refrigeration.co.uk

Williams Refrigeration is an ISO9001-2008 Quality Management accredited company and has been awarded ISO14001, the internationally recognised industry standard for Environmental Management Systems. Most recently Williams has demonstrated its commitment to staff welfare by achieving Occupational Health and Safety Standard (OHSAS) certification 18001:2007.

Williams designs, manufactures and installs a highly diverse product range, supplying hotels, hospitals, schools, restaurants, bars and kitchens around the world. With a wide selection of gastronorm cabinets and counters, prep stations, blast chillers/freezers, bottle coolers, bakery and modular coldrooms the company provides products that suit almost any application – a “one-stop” refrigeration purchasing solution.

Williams’ commitment to customers is absolute, offering extensive specialist advice and support from installation through to after-sales, service and maintenance.

To learn more about Williams’ extensive product range visit www.williams-refrigeration.co.uk. To find out how Williams greenlogic initiative can help caterers select energy efficient equipment visit www.greenlogic.info

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