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Strong show of support in donating to the Philippines

During the months of November and December, money collected via “donate” buttons on recycling machines at Willys stores went directly to Save the Children’s relief work in the Philippines. To further encourage donations, Willys pledged to double the sum donated by customers. The result was a 38% rise in customers’ donations from bottle and can deposits, and nearly SEK 1.3 m in total to Save the Children’s disaster fund.Following the devastation from Typhoon Haiyan in the Philippines, many customers showed an interest in contributing to the relief work. Willys and other Axfood store chains

Campaign generates over SEK 1 million for Save the Children

At the start of 2011, Willys joined forces with its suppliers to donate a portion of its sales to Save the Children. Over SEK 1 million has now been donated since the beginning of the year.Every week a portion of the sale of selected goods at Willys has gone to Save the Children. Willys and a number of the chain’s suppliers have taken part in the campaign by donating SEK 1-10 per item sold – around 10 percent of the item’s value – to the charity Save the Children. By the end of May, the amount donated had exceeded the SEK 1 million mark. It is clear that many Willys customers want to

All Willys stores now a “Good Environmental Choice

All Willys stores are now ready to be ecolabelled with the Swedish Society for Nature Conservation’s Bra Miljöval (“Good Environmental Choice”) ecolabel. Presently Willys is the only food retail chain in Sweden in which all stores have met the criteria for the ecolabel.The Swedish Society for Nature Conservation’s (SSNC) Bra Miljöval ecolabel is a way of giving consumers guidance by highlighting products and – in this case – stores that have made great progress on environmental matters. During the past year, SSNC has inspected all 119 Willys stores to see if they meet the criteria to bear

Discount shoppers donate heavily to Save the Children

Price-conscious shoppers are not stingy. Save the Children can testify to this after receiving more than SEK 1 million in donations from the Willys discount food retail chain. The money was donated by Willys customers via the chain's can and bottle recycling machines.It was in March this year that "Donation" buttons were installed on recycling machines at more than 80 Willys stores. By pressing the Donation button after returning bottles and cans for deposits, customers can choose to donate their deposit money to Save the Children instead of submitting their receipt at the checkout counter

Willys enters into collaboration with Swedish Society for Nature Conservation

Willys, Sweden's leading discount grocery chain, is entering into a strategic environmental collaboration with the Swedish Society for Nature Conservation (SSNC) – an undertaking that will include joint activities and campaigns, among other things. In conjunction with this, Willys is also filing an application to ecolabel all 150 stores in the chain with the Bra Miljöval ("Good Environmental Choice") label.“Willys is the country's leading discount food chain; we offer our customers Sweden’s cheapest bag of groceries,” says Thomas Evertsson, President of Willys. “We don't see any

Second Willys store opens in Gävle

Willys is set to open its second store in Gävle tomorrow, Wednesday, at 6 p.m. The new store, which is entirely newly built, is located in Hemsta in southern Gävle. The store's design is based on the newly developed concept for the next generation of Willys."With Sweden's 'cheapest bag of groceries', a sparkling all-new store and our new concept, we can give the people of Gävle a very competitive offering," says store manager Hans Johansson. "We will also have generous opening hours 7 days a week as part of our effort to further raise our level of service." The next generation of Willys

Willys now opening in Trelleborg

The discount food chain Willys continues its expansion. Willys is Sweden's largest discount food chain, with special focus on fresh products, such as fruits and vegetables. On Thursday, 16 November at 7 a.m., Willys will be opening a newly built store that is centrally located in the growing Prästaheden retail area in Trelleborg.Willys' business concept is to offer Sweden's cheapest bag of groceries. Accordingly, the customer offering is based on everyday low prices and a broad product selection, including brand-name as well as private label products. Willys puts extra emphasis on offering

Willys now opening in Sandviken

The discount food chain Willys continues its expansion. On Thursday, 28 September at 8 a.m., Willys will be opening a newly built store in the Mosaiken retail area in Sandviken. Willys is one of Sweden's fastest growing discount food chains with a special focus on fresh products, such as fruits and vegetables.Willys' business concept is to offer Sweden's cheapest bag of groceries. Accordingly, the customer offering is based on everyday low prices and a broad product selection, including brand-name as well as private label products. Willys puts extra emphasis on offering a wide selection of

Willys opens in Bromma

The Willys discount chain continues to grow in the Greater Stockholm area. At 8 a.m. on Thursday, 27 April, Willys will be opening a brand new store in the growing shopping centre adjacent to Bromma Airport. Willys now has 20 stores in the Greater Stockholm area."Willys' business concept is to offer Sweden's cheapest bag of groceries. The expansive shopping centre adjacent to Bromma Airport very well-suited for 'big shopping', and Willys will now bring the price competition that is needed in Bromma," says Anders Quist, Acting President of Willys AB. The store is located at Masungsvägen 28

“Super-Willys” wants to open in Sundsvall

The Willys discount chain wants to open a “Super-Willys” in Birsta shopping center in early 2007, if the municipality approves the detailed development plan. The new “Super-Willys” will be one of the chain’s largest store in Sweden.“A ‘Super-Willys’ is a natural progression from the already successful supermarket concept, and the prospects for the success of the new establishment in Birsta are excellent. The area is regarded as an expansive retail center and the supermarket has an excellent location from the viewpoint of road traffic,” says Anders Quist, Acting President of Willys. Willys

New Willys store opens at Sickla shopping centre

The Willys low price chain continues to expand in Greater Stockholm and a new Willys store with about 3 000 sq m of retail area is to open at the beginning of 2007 in the Sickla shopping centre in the suburb of Nacka.“Setting up shop in the Sickla shopping centre shows considerable promise. The area is regarded as a future regional centre, and a low price retail store will be a useful addition to the centre,” says Anders Quist, Deputy Managing Director of Willys Lågpris AB. Sickla and the adjoining area of Nacka are fast growing districts with new building of residences, industrial and

Willys expands cooperation with Milko and Falköping dairies

Deliveries of dairy products by the Milko and Falköping dairies will be expanded to include most Willys and Willys hemma stores. The agreement will ensure competition in the Swedish dairy market and strengthen Willys' future competitiveness.Today Milko and Falköping already supply milk products to 53 Willys and Willys hemma stores. The expanded cooperation will commence in March, when the Falköping dairy will expand its delivery of dairy products to an additional five Willys stores. "This business arrangement will give us better business terms and thereby strengthen Willys' future

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