Aspiro Music streaming service reaches 300,000 paying subscribers

The Scandinavian music streaming service WiMP by Aspiro Music reaches 300,000 paying customers, after rapid growth during spring. In Norway, 100,000 Canal Digital customers have activated the service.

The number of users of Aspiro’s music service is thus tripled since the start of the year, when it had 100,000 registered users. The service reached 200,000 subscribers at the beginning of May, after launching in Sweden, and now the number has increased further to 300,000

”More people are discovering the benefits with our service, and the last month we have seen particularly rapid growth in Norway via Canal Digital, but also in Sweden and Portugal. In Denmark, we are increasing our initiatives this summer to open even more Danish consumer’s eyes to music streaming”, says CEO of Aspiro Gunnar Sellæg.

WIMP is currently available in four countries: Norway, Sweden, Denmark and Portugal, the latter via a white label service, and a new service is expected to launch this fall in Ireland.

In Norway, Canal Digital offers 700,000 customers WiMP included in the TV subscription and the television distributor can now report of high interest in a short time.

”Within three months, 100,000 of our TV customers have enabled the music service, equivalent to all the inhabitants of two medium sized Norwegian municipalities. We have received very positive feedback on our comprehensive television and music offerings, and are very happy that so many have enabled the music service in such a short time”, says Kenneth Tjønndal Pettersen, Communication Director of Canal Digital.

Aspiro yesterday published new survey results by research firm Norstat, showing that Scandinavian teenagers are ready to pay for a music streaming service, if only the service is good enough. Sweden is the Scandinavian country leading the development, closely followed by Norway and Denmark, somewhat behind its two neighbors. To contribute to a faster development in Denmark, Aspiro will offer free WiMP to all Danish users this summer.

This information is mandatory for Aspiro AB (publ) to publish pursuant to the Swedish Securities Exchange and Clearing Operations Act and/or the Swedish Financial Instruments Trading Act. This information was submitted for publication at 8.30 a.m. on 24 June.

For more information, please contact: Kristin Castillo Eldnes, Head of Corporate communication and IR, Tel: +47 908 07 389, or Gunnar Sellæg, CEO, +47 901 81 528,

Aspiro in Brief
Aspiro has unique positioning as the world's only provider of both streaming music and TV services delivered as a complete hosted white label service to partners. Aspiro also delivers its WiMP music service directly to consumers on selected markets. Aspiro utilize over ten years mobile technology and retail experience, delivering its premium services to companies worldwide including Deutsche Telekom, Telefónica O2, Telenor, 3, TeliaSonera, BBC, Aftonbladet, mBlox, TVNorge, Entel and VG. Aspiro is listed on the Nasdaq OMX Stock Exchange in Stockholm. 2010 sales for continuing operations were SEK 262 m and the company has some 115 employees.


About Us

WiMP is a music streaming service focusing on inspiring users to find new music and old favorites. Through local editorial teams in each country, WiMP provides daily recommendations, tips and playlists for any occasion. The ad-free service is available on computers and mobiles, tablets and network players. Read more on,,,, or