Norwegian Canal Digital launches WiMP on TV
Today, Norwegian satellite customers of television distributor Canal Digital gains access to music service WiMP directly on their TV. The music service becomes a natural part of the TV menu for Canal Digital customers with the new PVR decoder from ADB. A few simple keystrokes on the remote control gives customers full access to the entire music catalogue and editorial content from WiMP. It is the first time this type of advanced music service is launched for Norwegian TV customers.
- The music offering from WiMP has been very well received by our customers. We also know that many people have invested in a good sound system connected to the TV and we're now giving them the ability to play millions of songs directly on television, says Petter Carlsen, CEO of Canal Digital Norway.
For about half a year now, WiMP has been included in the television subscription of Canal Digital's customers. Accessibility now increases as the company also launches WiMP on new set top boxes from ADB. WiMP becomes a natural part of the TV menu for all customers with family channels, and with a few keystrokes on the remote control, they receive full access to the entire music catalogue and editorial content from WiMP.
- The trend is that music is becoming more and more accessible. While listening to music through streaming in the past has been mostly a personal experience where people had access through their computer or mobile phone, it is now becoming more open to the whole family, who can enjoy music together in the living room. The fact that Canal Digital is now launching WiMP on the TV set top box makes it even easier to use WiMP. Moreover, customers get a very exciting musical experience with all the editorial content of the service with recommendations and tips from WiMP’s team of editors directly on the TV screen, says Per Einar Dybvik, Head of WiMP in Norway.
To use WiMP on TV, the TV box needs to be connected to the Internet. WiMP is found by pressing MENU and selecting WiMP from the menu that appears. Login is through the same username and password as on other WiMP clients. Once logged onto the box, the login is remembered as long as the box has power, if the power connection is lost, customers have to log in again.
Next week, Canal Digital will also launch a new remote control that can be downloaded from the AppStore, which can also be used to control WiMP.
WiMP is growing rapidly and is currently live in Sweden, Norway, Denmark and also in Portugal (but there under a different brand name). Launches of the service is planned in Germany, Ireland and Benelux. WiMP's focus is to help users find music in the huge music library with millions of songs. In July 2011, WiMP was elected world's best music service on Meffy Awards in London.
For further information, please contact:
Kristin Castillo Eldnes, Head of Corporate Communication and IR Aspiro / WiMP, +47 908 07 389
Kenneth Tjønndal Pettersen, Communications Canal Digital Norway, +47982 57555
About Aspiro
Aspiro has unique positioning as the world’s only provider of complete TV and music streaming services for partners that want to put their own branding on the service. Aspiro also provides the music streaming service WiMP directly to consumers on selected markets. Aspiro has over ten years’ experience in mobile technology and retail in northern Europe, and delivers services to partners worldwide like Deutsche Telekom, Telenor, 3, TeliaSonera, the BBC, Entel and Canal Digital. Aspiro is listed on Nasdaq OMX Nordic Exchange Stockholm.
Tags:
