Xscape launches its brand and unveils plans for expansion
XSCAPE LAUNCHES ITS BRAND AND UNVEILS PLANS FOR EXPANSION PY Gerbeau, recently appointed Chief Executive of Xscape Ltd, "The Destination of the Future", which has opened its first venue in Milton Keynes, today unveiled his strategy and long term vision for the business and the Xscape brand. HIGHLIGHTS: ·Xscape win 'Best Major Leisure Scheme' and 'Best Innovative Concept' at the Leisure Property 2001 Awards, beating strong competition such as Eden Project, Star City, The Printworks and Gun Wharf Quays ·By 2004, 20 million people will have visited Xscape (Milton Keynes), with the same number