SYLVE & Julia Alfrida releases the music video for the International Pride Song LEGACY
The music video for the International Pride Song LEGACY premieres at Youtube today and is about feeling proud about who we are and what we believe in, regardless of what other people think, and to pass that on to upcoming generations. The record labels behind the song are TGR Music Group and Sony Music Sweden.
– It's a lavish and colorful cavalcade with diversity, which is exactly what True Colours was created for - to be part of and contribute to a better world where everyone should be able to show their true colours, says Louise Key-Hedberg, Brand Owner for True Colors Cava at Altia Sweden.
– With this new worldwide music video for the International Pride Song "LEGACY", we want to inspire young LGBTQIA+ people and upcoming generations to be themselves, even if you don´t fit the norm. Hold your head high and ignore what other people think about you, says SYLVE and Julia.
– Usually people that define themselves within the LGBTQIA+ spectrum have at one point in their life felt the need to dull down or hide their identity, sexuality or expression. This music video is about embracing everything that we are. Once you get the courage to show who you really are and open up to people, you will feel so much better, says SYLVE and Julia.
The Swedish popstar, singer and songwriter SYLVE streak of musical hits started last summer and just some week ago he released his autobiographical debut-EP, “Dö Lycklig”. The Swedish popstar, singer and songwriter Julia Alfrida competed in the “Swedish Eurovision Song Contest” Melodifestivalen with the song “Rich” earlier this year and has released several singles, the latest being GIRLS GIRLS GIRLS.
LEGACY and Scandinavian Pride Celebrations
SYLVE and Julia Alfrida have performances booked for LEGACY at venues such as Stockholm Pride on August 7th, World Pride in Copenhagen/Malmoe August 20th and West Pride in Gothenburg on October 2nd. August the 14th SYLVE & Julia perform at the gaybar Red Shoe in Malmö.
SYLVE and Julia first met at the music club "First Time" in Stockholm, where they both performed live for an exclusive audience, fall 2020, and later on at a livestream arranged by Stockholm Pride that was held spring 2020. It was then and there that they decided to collaborate and to write a pride-song together.
– LEGACY is the first and only song we have written together, but not the last! We have really found each other, both as friends and colleagues. We are going to perform at Stockholm Pride, World Pride in Copenhagen/Malmö and at West Pride in Gothenburg, and we are really looking forward to being able to meet our wonderful audience. We are hoping that this song will find its way outside Scandinavia, so that the important message about LGBTQIA+ will reach more countries, especially to countries where human rights are at stake, says SYLVE and Julia.
– This spectacular music video for LEGACY is filmed at Högberga Gård, at the beautiful island Lidingö, just outside of Stockholm. We are hoping that a lot of LGBTQIA+ will identify themselves with this video. Several of our friends are participating in the video, which is meant to show the love, joy and compassion of our beautiful community, says SYLVE and Julia Alfrida.
The music video has been made possible with the support and sponsorship of the main sponsor True Colours Cava and the sponsors; Högberga Gård (Luxury Hotel & Conference), LH Cosmetics, Flygbussarna, Flying Tiger, Volkswagen, ZAEK STUDIO, Supreme Events, Heyparty, Swedish Wolf Nails and Yearwood PR & Productions Ltd.
Companies interested in sponsoring the making of the music video LEGACY, please contact Yearwood PR & Productions Ltd. As a sponsor your company name will be featured in the credits of the music video, and also added to all press material.
Produced by:
Yearwood PR & Productions Inc.
Johfors Productions Inc.
PRESS CONTACT
Marcus Arskog
+46 70 758 57 78
marcus@yearwoodpr.com
Yearwood PR & Productions Inc. is a PR agency in Stockholm, Sweden that helps companies and organizations to achieve business goals and grow by creating creative and integrated campaigns where earned communication collaborates with own, social and purchased channels. We help you from the ground up with analysis, strategy and activity plans.
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