Fodder – 6 year birthday, with a new addition
Fodder, the award winning regional food shop and café celebrates its 6th birthday on Wednesday 17th June 2015 with the new arrival of “Fodder on the Hoof”.
NB: Images available to download at the bottom of the release.
Much has changed in the last 6 years including people’s eating habits; with more people choosing to eat ‘on the move’. This coupled with Fodder’s continuing green philosophy mean that an original 1960’s Airstream, has been brought back to life and has been fitted out as a take away option for everything from coffee to chicken burgers. Located next to Fodder this new initiative has been appropriately named ‘Fodder on the Hoof’.
Fodder chefs will be serving up quality regional produce with a frequently changing menu to reflect the seasons. The varied menu will include staples such as bacon and sausage sandwiches through to courgette and chick pea burgers plus Caesar salads and even Posh Dogs. Keeping with the American Airstream theme there will also be Milkshakes but these will showcase Yorkshire milk and ice cream.
Heather Parry, Managing Director is delighted with the new addition to the Fodder family and said, “Fodder’s success in the first few years has been remarkable and proves how many people actively chose to support our local farmers and eat quality, local produce. ‘Fodder on the Hoof’ will cater for the current surge of ‘grazing’ and eating on the run. It will be open all day with a varied seasonal menu. It is a nice add on; once customers have done their shopping they can have a tasty coffee or bacon sandwich on the way out – making shopping an even tastier experience than before!”
In the 6 years since Fodder opened much has been achieved, with the most important achievement being that Fodder now supports over 247 farmers and producers by selling their products. There have been some amazing success stories during that time including Lottie Shaw’s Parkin (10,846 of which have been sold to date), who have used Fodder as a springboard to trial and expand their range from one product to many products; a true Yorkshire success story. Since Fodder opened over ½ million hot drinks have been drunk and 28,283 Sunday lunches have been served in the café; 43,294kg of sausages, in excess of 137,000 boxes of eggs, 9,485kg of Yorkshire Cheeses plus almost 11,000 bunches of asparagus have been sold in the shop. This all makes a significant difference to our farmers and producers and underlines Fodder’s position as a destination for consumers who chose to eat quality local produce.
Fodder continues to support the Harrogate Homeless Project by giving them all the food that is good enough to eat but not good enough to sell.
All the profits that Fodder generates, support the work of the Yorkshire Agricultural Society, a registered charity.
ENDS
17th June 2015
Heather Parry, Managing Director, 01423 546203 or heatherp@yas.co.uk
Since 2009 Fodder had been honoured by many national awards including:-
Guild of Fine Foods – Great Taste Award
Shop of the Year The Observer Food Monthly – Best Local Food Retailer
Meat Trades Journal Butchers Shop of the Year – Butchers
Plus Visit England Taste Award
Fodder is at the Great Yorkshire Showground, Harrogate HG2 8NZ, telephone 01423 546111 and at www.fodder.co.uk
All profits from Fodder go to fund the work of the Yorkshire Agricultural Society, the charity at the heart of the county’s rural life. In addition to staging the Great Yorkshire Show, the society has an extensive educational programme to help children understand where their food comes from and promotes countryside careers.
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