FODDER ANNOUNCES PRICE SUPPORT FOR DAIRY FARMERS
Fodder, the award winning shop and café at the Great Yorkshire Showground is blazing a trail in support of Yorkshire dairy farmers. The unique move will see their farmer suppliers receive a significant increase on the price paid for their milk.
NB: Images available to download at the bottom of release.
In a partnership agreement with supplier Dales Dairies, this initiative takes the price paid to farmers to 32p per litre for milk purchased by Fodder. Both Fodder and Dales Dairies are concerned at the difficulties experienced by dairy farmers and are happy to play their part by paying an increased price for the milk they buy. Based in Grassington, near Skipton, Dales Dairies sells milk from its own farm and from 20 others in the area.
Heather Parry, Fodder's Managing Director said: “Fodder wants to do what it can to help those 21 dairy farms. The benefit of truly fresh, local milk, should not be under estimated - nutritionally, environmentally and economically.”
“The recent over-production of milk on the world market has meant that the price farmers receive has plummeted. Thus the number of UK dairy farms has fallen below the 10,000 mark for the first time, as farmers struggle to make a profit,” she continued.
“If we want the British dairy farms to survive, it’s vital that farmers are paid a sustainable price for their milk and so we are taking this unique step to make a stand on their behalf. We hope that other like-minded retailers will do the same and we also hope customers ‘vote with their feet’ and buy milk that supports our hard working dairy farmers. We know our own customers recognize the value of fresh local milk and we will continue to sell it at the same price happy that we are both supporting the farmers with payments substantially above the current average, whilst offering customers a great product at a fair price.”
Dales Dairies’ Managing Director David Oversby, who is also a dairy farmer, has applauded the move saying: “Fodder is the first retailer who has actively said it wants to pay farmers more. We are very happy to support this initiative and I am more than happy to match the commitment that Fodder has made to our farmers.”
Mark Smith of Rookery Farm, Winterburn near Skipton supplies Dales Dairies and will directly benefit from the announcement.
He said “It’s great that we have a retailer in Fodder who is both supportive and responsible in their purchasing. I really hope that others will follow Fodder’s lead as we all need to make a living wage”.
The Fodder shop and cafe is part of the Yorkshire Agricultural Society's work in supporting the agricultural industry. It was established in 2009 to provide a market for local producers as well as giving customers the option of shopping locally and ethically. It currently supports over 300 farmers and small producers. Increasingly popular, Fodder has won a swathe of awards including The Guild of Fine Foods Shop of the Year (2014), Taste of England Award (2012) Deliciouslyorkshire's Independent Retailer of the Year 2009-10, and it was runner up in BBC Radio 4 Food & Farming Programme, Best Retail Initiative.
ENDS
27 February, 2015
For more information please contact PR Manager, Judy Thompson on 07903 326 170 or email judyt@yas.co.uk
For more information about Fodder please see www.fodder.co.uk
EDITORS NOTES
YORKSHIRE AGRICULTURAL SOCIETY:
The Yorkshire Agricultural Society was formed in 1837 and is a charity dedicated to supporting the farming industry and rural life. This ranges from educational initiatives to the Society’s Nuffield Scholarships to hosting the Yorkshire Rural Support Network. The Society is based at the Regional Agricultural Centre, Harrogate; the RAC includes Fodder, the Society’s award winning regional food shop and café which opened in June 2009.
The Society is the organiser of the annual farming and country showcase, the Great Yorkshire Show and its sister event, Countryside Live. Both take place at the Great Yorkshire Showground, Harrogate, North Yorkshire and are flagship events for agriculture and rural life. Dates for the 2015 Great Yorkshire Show are Tuesday 14– Thursday 160 July, and Saturday 17 and Sunday 18 October for Countryside Live. See www.greatyorkshireshow.co.uk for more information.
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