A Swedish innovation is changing the hotel industry at its core

YouBed will be presented at EquipHotel Show in Paris and is also announced to be one of the competitors at the innovation competition - INNOV18. Guest personalization is the key to create a winning hotel. This especially applies to the sleep experience. Every hotel is, after all, primarily in the business of selling a good nights’ sleep. However, a good night’s sleep requires a comfortable bed and this crucial service has up until now been impossible to personalize. You simply don’t know if your guests like firm beds, soft beds or anything in between – and a regular, static bed can only