Zenterio releases version 15.1 at TV Connect 2015
Zenterio releases the latest version of their independent operating system, Zenterio OS 15.1 in conjunction with their participation at TV Connect 2015.
The latest version comes with a number of new integrated functionalities such as support for value added services, HbbTV and a new framework for HTML5 based user interfaces. The value added services offering is aimed at creating new revenue streams for pay TV operators. It comprises support for interactive advertising, apps and content discovery.
“We are obviously very excited about this release as it incorporates a number of new functionalities that we have been working on for a while now, and that we believe will be very well received by the operators. To create incremental revenue through VAS, launch new services even faster and to more directly contribute to our customers’ success will always be to our first priority”, says Marco Frattolin, VP Product Management.
Interactive Advertising
Zenterio OS now creates new advertising real estate and the possibility to have interactive and customized advertising solutions. The opportunity to have targeted interactive advertising incorporated into a native or browser based OS creates more engagement and makes any advertising initiative instantly measurable. The result is a solution that benefits all parties from operators and agencies to marketing professionals and even the end consumer.
Applications
A strong value proposition must be based on the insights of customers’ preferences and the capacity to offer apps and services at an attractive price point. Combining a powerful application eco system with Zenterio’s platform will enable pay TV operators to fully leverage their market position, existing infrastructure and access to content in a great way.
Content Discovery
The availability of TV content, both on demand and broadcasted, is rapidly increasing and a key challenge is to find and promote content that is relevant and interesting. Zenterio can now offer its customers and partners a personalized content discovery and recommendation service that hugely increases the attractiveness of their TV offerings.
HTML5 based User Interface Customization
Zenterio OS offers a fully customizable HTML5 based user interface that allows complete control over the look and feel of your digital TV offering. The possibilities are endless and not only does this complement branding and differentiation efforts, the UI is also what the end user interacts with on an everyday basis and what set the tone for the overall experience. Zenterio will help make sure that the experience goes from a good one to a uniquely great one.
HbbTV
HbbTV is fast becoming the de-facto standard in many parts of the world, and in an increasing number of countries regulations mandate support for HbbTV. Zenterio already has vast experience in hybrid deployments and master technologies like DVB and OIPF and in cooperation with ACCESS, we can now leverage our combined experience and create an even more attractive offering to operators.
This release also marks the implementation of a hierarchy of pre-configured products to reduce time to market. These versions are called Zap, Connect and Play and are all based on the independent Zenterio OS, but with varying levels of complexity and functionalities included in their respective profile.
For more information, please contact:
Pelle Rosell, chief marketing officer, Zenterio
Email: pelle.rosell@zenterio.com
Phone: 46 70 926 2733
About Zenterio
Zenterio provides Zenterio OS, an independent software platform for interactive TV that is positioned to become a global standard. Zenterio also offers consulting services and a value added service offering to pay TV operators. Zenterio partners with global system integrators, set-top box suppliers, CA/DRM providers, chipset manufacturers and providers of interactive services. Zenterio has more than 200 employees (25 nationalities). Zenterio has offices in Stockholm, Linköping and Atlanta. Zenterio is owned by private investors and private equity firm Scope. The chairman of the board is former Nokia CEO Mr. Olli-Pekka Kallasvuo.
Visit zenterio.com
About Zenterio OS
Zenterio’s operating system works with most types of hardware available on the market. For TV operators, Zenterio's software enables fast harmonization of operators’ fragmented software bases, and it can be used on new and already deployed hardware. With a harmonized solution, operators can quickly and cost-effectively deliver new interactive services to end customers. Besides unrivalled hardware support, Zenterio's software offers market-leading performance and a flexible way to add new features. For system integrators, Zenterio's products facilitate uniform support for their new solutions that enable TV operators’ interactive services. For TV viewers, this means improved experiences, an increased range of services, and greater access to new applications.
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