Zimpler and Swish Partnership Boosts Merchant Payment Efficiency and Growth

Stockholm, July 3, 2024 — Zimpler, a leader in instant payment solutions, today announced a new technical partnership set-up with Swish, Sweden's most used payment app. This collaboration will provide Zimpler’s merchants with an optimized payment solution combining the strengths of Zimpler’s account-to-account (A2A) payments and Swish’s seamless transaction capabilities.

Key Nordic banking partners will play a crucial role in this collaboration, providing the essential infrastructure enabling seamless integrations. This synergy of fintech innovation and established banking networks sets a new standard for integrated payment solutions in the Nordic region.

"Our partnership with Swish allows us to offer a comprehensive payment solution that addresses the needs of both small and large transactions," said Johan Strand, CEO of Zimpler. "This collaboration ensures that our merchants can provide a frictionless payment experience to their customers, significantly improving efficiency and satisfaction."

"We are excited to welcome Zimpler to the Swish family as a technical partner” said Urban Höglund, CEO of Swish. Our 8.5 million users are used to instant and reliable payments and this partnership strengthen just that, with a seamless, fast and secure payment experience. Together, we aim to enhance efficiency for merchants and their customers.”

Key Benefits:

• Optimized payment flows: Perfectly matching Zimpler’s A2A solution for larger transactions with Swish’s efficiency for smaller payments, ensuring smooth and reliable payments for fast-moving industries.
• Increased conversion rates: Addressing transaction limits and reducing errors to ensure successful payments and minimize drop-offs.
• Market Growth: Enhancing the user experience to help businesses expand and thrive in the Swedish market.

Background and Solution

To succeed in the Swedish market, especially in fast-moving industries businesses need to offer a seamless user experience. Swish is the most trusted payment method in Sweden for small transactions, but its daily transaction limits can be restrictive for businesses handling larger amounts. This often leads to failed payments and potential loss of sales.

Zimpler’s smart routing platform addresses these challenges by guiding users to the best payment method for each transaction. By combining Swish’s efficiency in handling small transactions with Zimpler’s robust account-to-account (A2A) solution for larger transactions, merchants can ensure smooth and reliable payments, reduce errors, and boost conversion rates. This will be achieved together with our bank partners to ensure the highest level of service and reliability.

Combining the flexibility in open banking with the high brand recognition and trust in Swish is crucial to enable world-class conversion and payment journeys for Zimpler’s merchants.

For more information: ‍‍Josefine Hedlund, Head of Marketing | ‍press@zimpler.com

About Zimpler

Zimpler is a leading company in instant bank payment solutions, connecting companies with over 350 million customer bank accounts in 25 markets. Founded in Sweden in 2012, Zimpler aims to globally democratize payments and enable growth opportunities for businesses everywhere. With faster transactions, stronger compliance and better service, it’s a driving force in untangling complexities and propelling businesses forward across the world. 

Read more on zimpler.com and follow the journey on LinkedIn.

About Swish

Swish was launched in 2012 as a collaboration between Sweden’s largest banks and has since become Sweden’s go-to mobile payment service and one of the largest payment solutions in Europe. Swish simplifies everyday life for 8,5 million Swedes and around 300,000 companies and organizations, and has in a short time become Sweden’s strongest brand.

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