Bisnode divests Baby DM Scandinavia
Bisnode has divested Baby DM Scandinavia in Sweden, Norway, Denmark and Finland.Baby DM Scandinavia offers marketing solutions targeted towards young families and parent to be. The divestment is in line with Bisnode’s strategy to streamline its business and focus on growth in the core offering.Baby DM Scandinavia owns the concepts Baby Bag and Babybox. Baby DM Scandinavia has 4 employees and posted annual revenue of SEK 13,7 million in 2011. “For a long time Bisnode has been refining its offering so that we can work smarter together and utilise the available synergies. Bisnode is