Exclusively featuring the new season pass VIP/Shop Local card and celebrating the restaurants of St. Helena.
St. Helena, CA, April 16, 2012—Organizers for CHEERS! St. Helena (@CheersStHelena (https://twitter.com/#!/CheersStHelena)) today announced that the 2012 season of CHEERS! St. Helena begins Friday, May 4 and continues the 1st Friday of every month, May through October. CHEERS! St. Helena is the monthly social gathering of locals and visitors alike taking place on Main Street in St. Helena. This non-profit event features live music and culinary wine pairing experiences from local restaurants and wineries.

“We are thrilled to enter our fourth season of CHEERS!,” said Lance Orton, Director of CHEERS! St. Helena. “We just introduced a new VIP/Shop Local card, the season pass that gives attendees discounts and special offers for the entire CHEERS! St. Helena season.”

The CHEERS! VIP/Shop Local card is a season pass that gives locals access to all six CHEERS! events, the December CHEERS! to the Holidays, discounts at local merchants and restaurants, and free tastings at participating wineries. The CHEERS! St. Helena VIP/Shop Local card is available for $100 (with a total value of over $250) and can be purchased online at CheersStHelena.com.

This year’s CHEERS! St. Helena theme is “Celebrating the Restaurants of St. Helena.” The May 4th...