Cloetta AB has today acquired the British candy company Goody Good Stuff. The acquisition is in line with Cloetta’s strategy to broaden the product range within the growing segment of natural candy.
“Acquisitions are a part of our growth strategy and Goody Good Stuff gives us a possibility to strengthen our product offer within an interesting segment. The products from Goody Good Stuff can be consumed by everyone as it is a natural candy free from allergens. This is a segment where we see...