Slalom premiere in Gurgl generates high added value and a lot of attention
After the Austrian triple triumph at the first Alpine Ski World Cup men's slalom in Ötztal, the organizers are also taking stock of the economic success. The added value generated by the sports event is estimated at 1.8 million Euros. Added to this is the attention made by the media and online presence for the start of the winter season in Gurgl. On Austrian television, around half a million viewers watched the slalom race action on Kirchenkar slope.The work and commitment of the past few months have been worth it. Alban Scheiber, project manager of the World Cup in Gurgl, looks back with