Viaplay Group signs new Polish distribution deal with Play
· Viewers in Poland can access Viaplay directly through Play · Partnership reinforces Viaplay’s Polish market position · Viaplay Group reported 2.9 million international customers, including Poland in Q1 2023 Viaplay Group has entered a long-term distribution partnership with Polish telecommunications company Play. Following last year’s merger with UPC, Play is now Poland’s leading telecommunication operator. With this partnership, the Viaplay streaming service is included as a hard bundle in Play’s TV packages. This collaboration marks a significant step for Viaplay in reinforcing