First quarter 2018 affected by returns and investments within Nelly and reorganization within CDON Marketplace
Nelly accelerated its marketing, contributing to an order increase of 15 percent during the first quarter. Sales growth, however, was limited to 2 percent due to delayed deliveries and increased returns. Compared to the same period last year, the result was negatively affected by approximately SEK 16 million due to increased return levels. In addition, the result was affected by increased investments in organization and marketing. CDON Marketplace adjusted its organization to continue the transformation to a marketplace which affected results by approximately SEK 7 million in the first