About Us
ABAX Group is a leading provider of connected mobility and smart operations solutions, serving close to 40,000 customers across Europe. Our scalable, easy-to-use platform tracks and manages every asset in real time, helping businesses optimize operations through adaptive intelligence and actionable insights. We support customers in construction, utilities, logistics, manufacturing, and more, to work smarter every day. ABAX also enables Usage-Based Insurance (UBI) by sharing fleet driving data with trusted insurers to reward safer driving.
Contacts
CMO
+46 707260459
sofia.toll@abax.com
UK Regional Marketing Manager
+44 7590417556
anna.edwards@abax.com
Links
Quotes
In the first quarter, we demonstrated our ability to protect profitability and maintain cost discipline in a challenging market. We are particularly encouraged by the positive signs of stabilisation in Sweden, where our commercial initiatives are beginning to deliver tangible results. This, combined with our product innovation and the continued growth of our strategic bets on offroad and Insurance businesses, provides a solid foundation to build on for the remainder of 2026.
2025 was a year of disciplined execution in a challenging market. Macroeconomic headwinds — particularly in Sweden — weighed on our core vehicle tracking revenue, but our response was to manage costs rigorously while accelerating investment in our growth segments. Offroad and Insurance delivered strong growth and our adjusted EBITDA margin improved to 40% — demonstrating the operating leverage in our model as we grow higher-margin recurring revenue streams. We enter 2026 with a solid platform, a strengthened debt maturity profile, and growing commercial momentum in our Offroad and Insurance businesses.
In Q4 we managed to delivered disciplined execution in a challenging market. Offroad and Insurance drove solid growth and margin improvement, and Onroad is showing signs of stabilisation. The launch of our first AI-powered feature and ABAX Site Operations marks an important step in accelerating our Smart Operations strategy and increasing customer value.
We see a clear demand for smarter, more accessible alternatives to traditional RTLS systems, which are often complex, expensive, and slow to deploy. With Site Operations, we’re delivering a simpler solution that gives customers fast, clear visibility of everything moving within and between sites, without the usual headaches. Launching a solution easy to scale for larger enterprises moves us into a new segment of the tracking market and positions us well for continued growth and a stronger competitive foothold.
I am excited to join ABAX and help advance the financial frameworks that enable innovation and long-term success.
ABAX has a solid foundation, combining a clear strategy with a strong technology platform. My priority will be to enhance scalability and financial performance to ensure sustainable growth while continuing to invest in innovation.
We are delighted to welcome Lars to ABAX. With his extensive financial expertise and proven leadership in high-growth tech environments, he will play a key role as we continue to scale our business across Europe and deliver on our ambitious plans for profitable, sustainable growth.
Our third-quarter results highlight the strength of our strategy. We continue to see strong traction in Asset Tracking and solid performance in our Large Customer segment, supported by product innovation and disciplined execution. These efforts support our momentum and reinforce our path forward.
This is more than a system upgrade - it’s a transformation in how we serve our customers. By uniting HubSpot and DealHub on a single platform, we create a connected space where every team can access the same insights, respond faster, and deliver a consistent, seamless experience for every customer interaction
We’re excited to see ABAX invest in its people and customers in such a significant way. With HubSpot at the core and DealHub extending its capabilities, ABAX is setting a new standard for how modern sales teams can deliver value.
Innovation is one of our core values, and this partnership shows what that means in practice. By combining technology with people, we’re creating better experiences for customers and a stronger foundation for growth.
We’re delighted to support ABAX as they roll out DealHub CPQ and Subscription Management as part of their effort to build a more connected and efficient sales process. As the leading enterprise-grade Quote-to-Revenue platform, DealHub empowers ABAX to streamline its sales operations, accelerate revenue growth, and deliver a more personalized, seamless buying experience for its customers.
The Swedish mileage claim market has lacked a balance between affordability and quality. With Automile, we are closing that gap. By updating the offering, we take a major step to ensure we remain highly competitive, while continuing to deliver the reliability and service our customers expect.
We see sustainability as central to how ABAX develops and grows.
We are proud of the steps we have taken to reduce our own footprint – but just as important is the impact we create when customers can achieve their goals with our solutions.
As a global company, we recognise that our responsibility extends across the value chain. Strengthening the supply chain is a key part of our sustainability work. By setting clear standards and adopting circular practices, we are reducing our impact while creating benefits for customers.
Our first quarter results demonstrate a solid foundation for the year. We’ve seen continued traction in key growth areas like asset tracking and larger enterprise customers, while improving our gross margin through operational discipline. Although the Swedish market remains challenging, we are well-positioned for growth in 2025 with a strong roadmap and ongoing focus on customer value.
2024 was a year of focused investment and meaningful progress across our platform and product portfolio. We’ve laid the groundwork for long-term growth and innovation, and I’m proud of how we continue to deliver for our customers and partners across Europe.
Helping our customers succeed is the foundation of everything we do.
What sets ABAX apart is our ability to go beyond standard vehicle telematics. We’re using data insights to solve real business challenges – from tool tracking and equipment utilisation to smarter insurance. This opens up completely new conversations with customers.
Erik’s strategic mindset, commercial drive, and focus on building high-performing teams make him the right person to lead ABAX’s revenue organisation at this stage of our journey. His understanding of our customers and his collaborative approach will play a vital role in our continued growth.
Our 2024 results demonstrate both resilience and progress. Despite challenges in some mar-kets, we have maintained profitability, improved operational efficiency, and continued to ex-pand in key areas like asset tracking and enterprise fleet solutions. The acquisition of Fleet360 and our focus on cost control have positioned us well for 2025, allowing us to drive innovation and create even greater value for our customers.
AI and UBI are reshaping the insurance industry, and our switch to Octo ensures we deliver a more reliable, high-quality solution. This upgrade strengthens our commitment to providing trusted, data-driven services for our customers.
By integrating a more advanced and better-suited AI-driven risk scoring solution from Octo, we are delivering improved accuracy, efficiency, and value to Fair and policyholders alike.
ABAX’s commitment to innovation and data-driven insights aligns perfectly with Octo’s AI based capabilities to enable a fully digital smart mobility ecosystem, enhancing drivers’ safety and quality of life. Together, we are building a transparent, innovative, and fair insurance ecosystem. This agreement is fully in line with Octo´s AI strategy, completely device agnostic and is now extending our international footprint to the Nordics.
This acquisition reinforces our dedication to delivering the most comprehensive fleet and asset management platform in the industry while supporting our ongoing commitment to helping customers save time, money, and resources through data-driven insights.
Fleet360’s solutions are highly complementary to our existing portfolio and bring immense value to our larger customers. These synergies, combined with our successful history of collaboration with Fleet360, paved the way for this strategic acquisition.
For seven years, we’ve developed a best-in-class fleet administration solution that helps customers manage the complexity of larger fleets. By integrating our advanced solutions into ABAX´s platform, our customers will continue to stay ahead of their operational challenges and maximize efficiency.
As we continue to innovate on our platform and deliver data-driven, actionable insights to our customers across Europe, Fleet360’s advanced fleet admin tools are a great addition
This acquisition is a strategically important step that will further strengthen our mission to deliver mobility data insights that empower our customers to do more with less.
Our solid performance in Q3 is a result of our increased focus on our asset tracking solutions, creating additional benefits for our customers and driving growth across multiple markets.
Our ambitious product development roadmap ensures we continue to support customers with innovative solutions that enhance efficiency and regulatory compliance.
While challenges persist in Sweden, we are optimistic about the broader economic outlook for 2025. Resilient growth in other markets highlights the strength of our diversified portfolio and our ability to navigate shifting economic landscapes.
Our Q2 results reflect our operational ability to navigate a complex economic landscape while continuing to invest in our future. We are particularly encouraged by the strong growth in our asset tracking solutions and our expanding ARR, which highlights the effectiveness of our strategic initiatives.
Despite the challenges in the Swedish market, we remain optimistic about our growth trajectory outside Sweden and our ongoing investments in innovative solutions. Our focus on enhancing our asset tracking capabilities and expanding our recurring revenue streams positions us well for sustainable growth.
We are pleased with our Q1 2024 performance, which demonstrates solid growth and strategic progress. Our focus on larger accounts has paid off with notable MRR growth, and our product-led approach continues to deliver value to our customers. The acquisition of RA Forsikring AS and our recent ISO recertifications are key milestones that reflect our commitment to excellence and strategic expansion. Looking ahead we are confident that these initiatives will drive further growth and strengthen our market position.
“We are delighted to join the ABAX Group – this transaction validates our innovative offering that has pioneered a new standard for the Norwegian taxi industry. This symbiotic InsurTech partnership will significantly increase our addressable market and accelerate our growth. We are excited to benefit from ABAX’s profound data-driven verticalized Tech stack that we’re convinced will drive synergistic innovation and a unique value proposition for our growing customer base, leveraging the power of data and telematics.”
“Over the past five years, ABAX has emerged as a leader in utilizing smart mobility data across Europe. Acquiring RA will provide us with an accelerated growth path in Norway, boosting the development of our insurance business Fair and aligning with our strategic goals of sustainable growth and data-driven innovation."
“Integrating RA Forsikring and their Taxi Insurance customer base into Fair Insurance AS allows us to further develop an attractive insurance alternative tailored for the taxi industry, and paves the way for expansion into additional markets and industries."
Fair was founded on the idea that car insurance can be significantly improved! Thanks to our data-driven insights, we can create tailored offers for all our potential customers. We calculate insurance premiums based on actual car usage, and from our launch in Sweden, we've seen substantial savings for our new insurance customers
The launch of Fair exemplifies how we can use relevant mobility data to accelerate business development while providing great value to customers. The unique aspect of Fair is that customers can continuously influence their risk and insurance costs. This is part of our strategy to offer value-driven services based on actual data in the future," says Emma Dyga, CEO of the ABAX group
We are pleased with the development and progress made in Q4 2023. ABAX rounded off 2023 with a solid performance in Q4, even though we still operate in an uncertain macroeconomic environment.
We see that by leveraging mobility data insights, we can help customers to realize savings of as much as 20 %. As our customers experience tougher market conditions, we believe the scale of the potential savings that we offer makes us unique and competitive in the fleet management and telematics space.
Our goal is to create a win-win situation where both ABAX and the companies we join forces with can thrive. Through strategic acquisitions, we aim to build a stronger, more diverse organization that is well-equipped to innovate and lead in a competitive marketplace.
We are confident that Tom’s new role will be instrumental in driving our M&A strategy forward. His strategic mindset and deep understanding of the industry we operate in are exactly what ABAX needs to realize its vision of becoming a global leader within telematics and smart mobility services.
We are delighted to announce the appointment of Joe Medina-Browne as the new Commercial Director for our UK operations. As a leading European SaaS (Software as a Service) company, we continually strive for innovation and excellence. Joe's extensive experience in driving sales growth and fostering strategic partnerships aligns perfectly with our mission. His dynamic approach and fresh insights are crucial as we expand our reach and strengthen our position in the market. We're confident that under Joe's leadership, our UK team will achieve new milestones and contribute significantly to our overall success.
I am honored to join ABAX UK as the new Commercial Director. In a rapidly evolving SaaS landscape, ABAX stands out for its innovative solutions and commitment to customer excellence. I am excited to contribute to this dynamic team and build on the strong foundation already in place. Together, we will focus on delivering cutting-edge products and exceptional service to our clients, driving growth, and further establishing ABAX as a leader in the UK market. I look forward to this journey and the opportunity to make a significant impact.
The integration of Movolytics under the ABAX umbrella signifies a bold step forward in expanding our market reach within the telematics sector. This acquisition is in perfect harmony with our core objectives of sustained growth, continual innovation, and our pledge to deliver exceptional value to our customers.
By welcoming Movolytics into the ABAX family, we are setting the stage for accelerated growth and increased market penetration in the UK. This merger allows us to cater to a larger customer base, enhancing our ability to offer cutting-edge solutions and services across a broader spectrum. With the UK as a strategic focal point, we aim to not only drive development and innovation but also to redefine industry standards from the perspective of both the market and our valued customers.
As the fleet management market continues to evolve with advances in technology and data driven insights, we have been looking for opportunities to take Movolytics to the next level and we are truly excited to have found new owners whose vision we believe in and whose customer focused ethos we share.
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