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Advania further expands in the UK through the acquisition of Servium to strengthen the end-to-end offering for its customers

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With the acquisition of Servium Limited (“Servium”), Advania UK will enhance its end-to-end offerings in professional services, managed services, and value-added reselling for both existing and new customers. Moreover, Advania and Servium aim to create an exceptional workplace, allowing talent from both companies to excel in a decentralized, customer-centric environment. The acquisition aligns with Advania's goal of becoming the preferred IT-services provider in Northern Europe.

Key transaction highlights

  • Advania has acquired 100% of the shares in Servium from management and employees.
  • Advania is one of the leading end-to-end IT Services Provider for the mid-market in Northern Europe, with operations in the UK, Sweden, Norway, Iceland, Finland, and Denmark.
  • Servium is a privately-owned IT services company specializing in managed services, IT procurement optimization, hardware and software asset management to meet the comprehensive needs of their customers. Based in Chessington and Warrington, UK.
  • With this acquisition, Advania will scale its existing reseller operations and strengthen its opportunity to provide a comprehensive end-to-end service to customers through advanced procurement services and streamlined logistics across the UK and Europe.
  • As the tech company with people at heart, Advania will offer an opportunity for Servium’s staff to broaden their career opportunities and thrive in a growth environment.
  • Servium’s existing customers will benefit from Advania’s extensive portfolio of technology and digital transformation services including Public and Hybrid Cloud, Data, Analytics & AI, Security, Modern Work, Voice, and Business Applications.

This acquisition allows Advania to offer an even broader range of services, software and hardware procurement and strengthens relationships with leading manufacturers and distributors. The customers will continue to benefit from our comprehensive end-to-end service, further supporting the digital transformation agenda.

“It is exciting to welcome the Servium team to Advania. Servium is a company with a long-standing heritage and an excellent reputation for helping customers succeed in achieving value for money when procuring technology and services. The combination of Advania and Servium will allow us both to deliver greater breadth of service and increased value to our clients. The cultural alignment of focusing on clients first and providing a great place to work for talented and ambitious people was clear for the start of our conversations and we are looking forward to what we can achieve together,” says Geoff Kneen, CEO of Advania UK

"We are delighted to unite with Advania, who equally share our passion and commitment to service excellence. Together, we are now able to offer an enhanced range of solutions that touch every part of the modern IT landscape, responding to our customers’ needs to create business value through innovation, increase efficiencies and harness new ways to consume technology,” says Paul Barlow, CEO of Servium

For more information, please contact: 

Servium Limited

Paul Barlow, CEO Servium
E-mail: paul.barlow@servium.com
Phone:  +44 7973 213459

Advania UK

Geoff Kneen, CEO Advania UK
E-mail: geoff.kneen@advania.co.uk
Phone: +44 7976 833568

Advania Group

Hege Støre, Group CEO
E-mail: hege.store@advania.com 
Phone: +47 901 42 548

About Advania AB

Advania is “The tech company with people at heart,” operating across UK, Sweden, Norway, Iceland, Finland, and Denmark. With a team of over 4,500 talents, we offer managed services, hardware, software, and professional services to clients in both private and public sectors, primarily in the mid-market. Our main goal isn't just about technology; it's about empowering people to create sustainable value. By establishing lasting relationships, utilizing leading technologies, providing modern platform solutions, and fostering strategic partnerships, we're shaping the future IT landscape. Advania is proudly backed by funds managed by the Private Equity team at Goldman Sachs Asset Management. 

For further information, please visit www.advania.com

About Servium Limited

Servium is a privately-owned IT services company specializing in IT procurement optimization, hardware and software asset management, and managed services to meet the comprehensive needs of their customers. Based in Chessington and Warrington, UK.

For further information, please visit www.servium.com 

About Goldman Sachs Asset Management Private Equity

Goldman Sachs Asset Management provides clients around the world with a dedicated partnership and focus on long-term performance. As the primary investing area within Goldman Sachs (NYSE: GS), we deliver investment and advisory services for the world’s leading institutions, financial advisors, and individuals, drawing from our deeply connected global network and tailored expert insights, across every region and market—overseeing more than $2.8 trillion in assets under supervision worldwide as of December, 2023. Driven by a passion for our clients’ performance, we seek to build long-term relationships based on conviction, sustainable outcomes, and shared success over time. Goldman Sachs Asset Management invests in the full spectrum of alternatives, including private equity, growth equity, private credit, real estate, and infrastructure. Established in 1986, the Private Equity business within Goldman Sachs Asset Management has invested over $95 billion since inception. We combine our global network of relationships, our unique insight across markets, industries and regions, and the worldwide resources of Goldman Sachs to build businesses and accelerate value creation across our portfolios.

For further information, please visit: www.goldmansachs.com

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With the acquisition of Servium, Advania UK will enhance its end-to-end offerings in professional services, managed services, and value-added reselling for both existing and new customers. Moreover, Advania and Servium aim to create an exceptional workplace, allowing talent from both companies to excel in a decentralized, customer-centric environment. The acquisition aligns with Advania's goal of becoming the preferred IT-services provider in Northern Europe.
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It is exciting to welcome the Servium team to Advania. Servium is a company with a long-standing heritage and an excellent reputation for helping customers succeed in achieving value for money when procuring technology and services. The combination of Advania and Servium will allow us both to deliver greater breadth of service and increased value to our clients. The cultural alignment of focusing on clients first and providing a great place to work for talented and ambitious people was clear for the start of our conversations and we are looking forward to what we can achieve together.
Geoff Kneen, CEO of Advania UK