Getting Gloucester Active

Steve Elway, Chief Executive at aspire Sports and Cultural Trust in Gloucester has set his sights on one goal - Getting Gloucester Active. His aim is to remind people in the city that fitness should be high on their agendaSteve is well aware of the fact that more emphasis needs to be placed on fitness and health in the community. A quick and easy way to spread the message involves dedicated members of aspire staff riding a promotional bike displaying the message and reaching as many people as possible. Naturally, Steve wanted to be the first to test-ride the bike, and he rather liked it.