NBC Olympics’ Production of the 2014 Olympic Winter Games in Sochi to Utilise Avid to Provide Accelerated Content Creation and Media Asset Management
Avid Interplay Media Asset Management solution to enable NBC Olympics to accelerate and streamline workflows and operational efficiency during its coverage of 2014 Sochi Winter GamesBurlington, Mass., 4 February 2014 – Avid ® (NASDAQ: AVID) today announced that the NBC Olympics, a division of the NBC Sports Group, have selected Avid solutions for content creation, media management, and storage to accelerate and streamline workflows and operational efficiency during NBC Olympics’ production of the 2014 Olympic Winter Games in Sochi, Russia from February 6 to February 23.