Avid Introduces Interplay MAM 4 for Enterprise Media Management
~ Comprehensive, intelligent solution fully aligns media and business processes ~Burlington, Mass., 7 December 2011—Avid® (NASDAQ: AVID ) today announced the latest version of the company’s enterprise media management solution, Interplay® MAM (Media Asset Manager). Avid Interplay MAM 4 increases the value of media by making it easier to find, repurpose, and distribute while coordinating and automating production processes. Setting a new standard for enterprise media management, Interplay MAM 4 gives media enterprises an unprecedented ability to access and use their