Avid Announces New Multi-Platform Distribution Solution for Video
MPD helps meet current and anticipate future content delivery needs; helps media organisations attract and retain usersNAB (Booth #SU902), LAS VEGAS, 16 April 2012—Avid (NASDAQ: AVID ) today announced the debut of a new Multi-platform Distribution (MPD) solution to address the demands of viewers who are driving requirements for multi-screen media consumption. With content increasingly viewed through a variety of TV, online, social, and mobile channels, producers need the ability to distribute their media across multiple