Broadcasters and Media Organisations Leave Revenue on the Table, According to Global Consumer Study by Avid and Ovum
37 percent of viewers will pay for high-quality personalised content – whether current or archived; 65 percent identify image and audio quality as a key driver of enjoymentBurlington, Mass., 23 July 2013 – Avid (NASDAQ: AVID) today announced new research findings that reveal consumer television viewing trends and preferences in today’s multi-screen environment. The independent study, conducted by Ovum and commissioned by Avid, surveyed more than 3,000 consumers globally. The survey revealed that quality content remains the strongest driver of viewer engagement and