Axfood enters into agreement with Linas Matkasse and closes down Middagsfrid
Due to weak market development for pre-planned subscribed meal kits, Axfood has made the decision to close downs its meal kit company Middagsfrid as of the last day in September, and make use of the value Middagsfrid has created in other ways. In conjunction with closing down the operations, an agreement is entered into with Linas Matkasse around cooperation to continue to offer the customers of Middagsfrid meal kits to their homes.Middagsfrid was established in 2007 and was first to offer home delivery of pre-planned subscribed meal kits. Axfood acquired Middagsfrid in 2017 to further