Betsson signs Sportsbook B2B deal with ibet

Gaming operator ibet has selected Betsson as their sportsbook provider for its upcoming European entry. This is Betsson’s first pure sportsbook supplier deal and a stepping stone for the Group’s B2B offering.

ibet will be launched in May prior to the Euros by Malta-based Claymore Group whose executive team has also run one of the largest Asian gaming operators, LeTou. For their European launch ibet’s partnership with Betsson will include both a technology platform and odds compiling.

“This is a milestone for us for many reasons. It does not only manifest that we have a competitive sportsbook product, but also demonstrates how the group’s strong technology platforms can offer new B2B possibilities. We are very proud that the Claymore Group has chosen us as a supplier for their European venture”, says Pontus Lindwall, CEO Betsson AB.

Claymore Group Chairman Paul Fox, who is launching western-facing ibet later this year,
added: “The Claymore Group has ambitious plans for ibet in 2020 and our partnership with Betsson is of vital importance as we aim to replicate the success we have enjoyed in Asia with LeTou.”


About Betsson AB

Betsson AB (publ) is a holding company that invests in and manages fast-growing companies within online gaming. The company is one of the largest in online gaming in Europe and has the ambition to outgrow the market, organically and through acquisitions. This should be done in a profitable and sustainable manner, primarily in locally regulated markets. Betsson AB is listed on Nasdaq Stockholm Large Cap (BETS).

For further information, please contact:

Robin Olenius, press contact Betsson AB
+46 761 80 55 43
robin.olenius@betssongroup.com  

David O’Callaghan, COO, Claymore Group
+356 79600120

david@ibet.com

This information is information that Betsson AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation and the Swedish securities markets act (2007:528). The information was submitted for publication, through the agency of the contact persons set out above, on January 13, 2020, at 13:00 CET. 

About Us

Betsson AB’s Core Business consists of owning and administering shareholdings in companies which, themselves or through partners, offer gaming to the end users via the internet. Betsson AB owns Betsson Malta which operates gaming to the end users either through their own websites or through partnerships. Betsson Malta offers Poker, Casino, Sportsbook, Scratch Cards, Bingo and Games. The customers come primarily from the Scandinavian countries and other parts of Europe. Betsson AB is listed on NASDAQ OMX Nordic Mid Cap List, (BETS).