After Europe, expansion to the USA, Asia and the rest of the world awaits – our forecast for the next 10 years alone is sales of 10 million tests per year.

We should naturally be able to check our levels before we fall ill. Our method lets us see if we’re approaching deficiency or surplus and gives us time to correct things before any illness occurs.

With Bodymarkers I’ve combined my role as a businessman with a social issue that lies close to my heart – getting hold of information about our own bodies and our health.