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BRIO releases creative game app for the youngest

BRIO’s first ever game app features a unique combination of entertainment and educational fun for the youngest. It will be available for both tablet and phone devices in February 11 2016 and offers endless opportunities for children to play and learn in a completely safe, digital environment. Same brand – different platform BRIO railway’s creative possibilities has been its key to success. Now when BRIO enters the digital world and launches its first game app, BRIO World – Railway, the same open-ended play philosophy has been applied to the concept. – When entering the digital world

24 reasons to make December an extra playful month

BRIO count down the days until Christmas with an exclusive new Advent Calendar and continue to spark young minds with exciting toys that will last for many Christmases to come. Exclusive Advent CalendarAs Christmas approaches, BRIO introduce a new Advent Calendar. The calendar includes exclusive holiday figures and content that can’t be found anywhere else. Join Santa on the North Pole express and use the package cover to create a memorable holiday play scene during the weeks leading up to Christmas! New destinations for curious train driversInspired by the

BRIO lets 5-year-olds plan your weekend

Looking forward to a weekend without any plans or is your schedule already bursting with to-do’s? Hard to decide whether you should be lying on the sofa, catching up on work or embarking on an ambitious cooking adventure? Don't worry, there's no reason to panic. BRIO has put together a group of 5-year-olds who with the help of Facebook will take the pressure of making decisions away from you. This year it is Swedish toy company BRIO's 130th anniversary. To celebrate more than a century of play, and to highlight the importance of play and what it can do for our creativity and

BRIO honours French toy historian

The 2014 BRIO prize goes to Michel Manson. The French professor and toy historian wins the award for proven a historical connection between the development of children's culture and social development in Europe. The award will be presented on 24 July at the World Congress of the International Toy Research Association in Braga, Portugal. Michel Manson’s research has shown connections between toys and economic and educational development in Europe from the Middle Ages until today. Manson is a professor at University of Paris 13. His studies are based on the assumption that a commercial

Fall product release – BRIO offers a breathtaking ride to new destinations.

BRIO’s product releases for fall 2014 are guaranteed to give you butterflies in the stomach. An exhilarating roller coaster and a lighthouse that spreads light at the sea, are two exciting new destinations for BRIO’s railway line. A newly-designed rocking horse takes us galloping back in time and reminds us of the Swedish toy company’s 130-year history. Strap yourselves in and hold on tight!Make sure that the safety bar is firmly in place before the wagon is slowly raised by lift to the top of BRIO’s new roller coaster. Take a deep breath and see the wagon swoosh down the

Wodden toys from Swedish BRIO on world tour

Wooden toys from BRIO are getting attention due to an exhibition initiated by the American Bard Graduate Center in New York. The exhibition focuses on Swedish wooden toy culture from the late 1600s to the 21st century and includes more than 250 wooden toys from various Swedish brands. The Exhibition opened June 19 at Les Arts Decoratifs in Paris. The Swedish toy company BRIO has a total of 54 items on display, with toys dating from 1907 to 2006. Examples include the Osby Horse (1907), Volvo Cars (1946), cars from the 1930s and onwards, as well as various trains.  – We are proud that

Swedish toy company encourages play instead of work

Press Release 2/4 2014 Through free play, children develop life skills and abilities that they cannot learn in school. Adults also have a lot to learn by accepting more play into their daily lives. That is why the Swedish toy company BRIO encourages people to never stop playing. In the Facebook contest, "Liberate a friend", BRIO gives 500 euro to a number of winners who will have the chance to take time off from work and spend the time playing instead. The ongoing contest  runs on BRIO’s Facebook page until june 1st. By nominating their Facebook

BRIO celebrates 130 years of play

The Swedish toy company is celebrating its 130th anniversary by paying tribute to the importance of play and by letting adults be children again for a day. "For us, it is the act of playing which is of vital importance. For over a hundred years, it has developed us both as a company and as people. Our ambition is not only to make durable toys that last for several generations; for us, it is also important that we enrich people's childhoods, and the rest of their lives", says Sophie Elvefors, Deputy Managing Director of BRIO. In 2014, BRIO celebrates its 130th anniversary. Instead of

BRIO Baby reinforces with Helena and Jonas Edberg from Edberg & Co and distributes eco-pram Orbit on Nordic market

BRIO Baby – developer and distributor of prams, baby car seats, children’s furniture and accessories – has strengthen its organization with Helena and Jonas Edberg from Edberg & Co. Since 2003 Helena and Jonas Edberg have successfully established and developed a number of brands on the Nordic baby retail trade market. - We are very pleased to welcome Helena and Jonas to our company. Their entrepreneurial drive concerning development of sales and distribution in combination with our strong product line, vouch for an exciting development, says Hakan Johansson, CEO for BRIO Baby. In

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