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Recognized as one of the most influential state lodging associations throughout the country, the California Hotel & Lodging Association's mission is to protect the rights and interests of owners and operators and be their indispensable business resource. Established in 1893, to represent a burgeoning industry, CH&LA has built upon the goals and objectives first established in 1893, CH&LA continues to serve the unique interests of each segment of California's diverse lodging industry.