Coloreel appoints Lucia Eklöf as VP Customer Success
Coloreel has appointed Lucia Eklöf as Vice President of Customer Success to lead international expansion. Eklöf joins the company with a strong sales background and an in-depth understanding of international textile business dynamics.
Prior to her role at Coloreel, Eklöf managed key accounts at Coats, a global leader in thread manufacturing, where she was responsible for a large portfolio of prominent Scandinavian apparel and footwear brands and their global operations.
"We are excited to welcome Lucia Eklöf to our team," says Torbjörn Bäck, CEO at Coloreel. "Her experience in sales management and her deep-rooted understanding of industry trends will help our customers grow. Lucia's expertise in thread, understanding of operations for brands and producers, and commitment to sustainable practices will contribute to building our global presence.”
Lucia Eklöf’s appointment will strengthen Coloreel’s strategy of delivering collaborative partnerships and create value. She will work closely with Coloreel’s distributors, customers, and certified digitizers to help them maximize the benefits of Coloreel’s unique solutions.
“My passion for sustainability, coupled with my ability to foster strong customer relationships in the thread and textile industry, will be a good match with Coloreel's extensive growth plans”, says Lucia Eklöf.
For more information, please contact:
Torbjörn Bäck, CEO Coloreel
torbjorn.back@coloreel.com
+46 (0)761-10 91 77
Lucia Eklöf, VP Customer Success Coloreel
lucia.eklof@coloreel.com
+46 (0)704 -32 32 76
www.coloreel.com, LinkedIn, Instagram, Facebook, Youtube
About Coloreel
Coloreel is a Swedish textile innovation brand with a ground-breaking technology for embroidery that enables high-quality dyeing of textile thread on demand, unlocking a world of potential.
The technology is used to both preserve the craftsmanship of embroidery and take embroidery to the next level. The unique solution makes previously complicated designs accessible, including gradients, textures and other stunning effects. Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate start up and faster delivery. In short, Coloreel empowers creativity and enhances quality and efficiency, making the ordinary extraordinary. In the future, the technology can be used for sewing, knitting, weaving and more.
Coloreel is part of the movement to reduce waste and move the textile industry towards more sustainable production. By dyeing the thread directly, there is no wastewater, hence no water pollution. And, using a single reel of thread and needle also means minimized thread waste and minimized microfiber pollution.
For more information about Coloreel and Coloreel Software, visit: Coloreel.com
