Coloreel Secures million-dollar deal with major Asian manufacturer
Coloreel is pleased to announce a significant milestone, as the company has signed a two million dollar deal with a prominent Asian manufacturer, delivering to well-known global brands. This agreement is a significant milestone for Coloreel and its innovative product.
The Swedish company Coloreel has rapidly gained recognition for its pioneering innovation in embroidery. Their technology enables manufacturers to instantly dye a white thread into an unlimited spectrum of colors, all in real-time. At the same time, this technology makes production more efficient by using digital processes and automation, while saving up to 97% of water compared to traditional thread dyeing.
This new partnership underscores Coloreel's capacity to meet the growing demand for innovative and sustainable solutions among manufacturers and brands worldwide. While the initial delivery of the on-demand digital thread-dying units is set for October this year, the majority of the volume will be shipped during 2024.
"We are thrilled about this partnership and eagerly anticipate collaborating to produce high-quality products utilizing our patented technology. This agreement serves as evidence that our offering can play a crucial role in making mass production in the fashion industry more sustainable, while also providing tremendous opportunities for design and creativity," says Torbjörn Bäck, CEO of Coloreel.
For more information, please contact:
Torbjörn Bäck, CEO Coloreel
torbjorn.back@coloreel.com
+46 (0)761-10 91 77
Elin Wengström, VP Marketing & Communication Coloreel
elin.wengstrom@coloreel.com
+46 (0)769-49 59 01
www.coloreel.com, LinkedIn, Instagram, Facebook, Youtube
About Coloreel
Coloreel is a Swedish textile innovation brand with a groundbreaking technology for embroidery that enables high-quality coloring of textile thread on demand, unlocking a world of potential.
We use our technology to both preserve the craftsmanship of embroidery and take embroidery to the next level. The unique solution makes previously complicated designs accessible, including gradients, textures and other stunning effects. Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate start up and faster delivery. In short, Coloreel empowers creativity and enhances quality and efficiency, making the ordinary extraordinary. In the future, the technology can also be used for sewing, knitting, weaving and more.
Coloreel is also part of the movement to reduce waste and move the textile industry towards more sustainable production. By coloring the thread directly, there is no wastewater, hence no water pollution. And, using a single reel of thread and needle also means minimized thread waste and minimized microfiber pollution.
