Mikey the Microbe Educates the Masses on Biodegradability
Melbourne, AU, August 17, 2010—Consumers today are inundated with green messages, which, can be confusing, to the average person, as they sift through mounds of technical and scientific data to figure out what’s really green and what isn’t; the definition of biodegradability and how it applies to the everyday products they purchase and consume.
In an effort to educate consumers Concept Amenities, an Australian manufacturer of hotel bathroom toiletries, has taken steps to simplify the message that biodegradable products dissolve easily in the environment, without destroying nature, by launching a short 90-second educational video featuring Mikey the Microbe; a green cartoon character, who gobbles landfill waste including Concept Amenities’ biodegradable amenity bottles.
The video opens by pointing out a few shocking facts like 5.5 billion hotel toiletry bottles and caps are disposed in landfill every year—where they sit for over 500 years. The segment goes on to explain the biodegradation process, in language the average consumer understands, including how biodegradable consumables eventually break down to carbon dioxide; water and humus with the help of microorganisms like Mikey the Microbe.
While the video, currently posted on YouTube, is aimed at educating Hospitality professionals, who’s purchasing criteria includes environmental solutions for hotel properties, Concept Amenities has also created a Facebook Fan page and My Space and Twitter accounts, for Mikey the Microbe, where anyone, even kids, can communicate with Mikey and ask environmental questions.
“It’s a grass-roots educational effort,” explains Steve Duggan, global director of marketing & communications for Concept Amenities. “By simplifying the message we’ve taken the guesswork out of purchasing decisions. For those in a product category that historically contributes to landfill excess, there’s a responsibility to employ sustainable solutions to help reduce waste.”
“Our commitment to minimizing environmental harm has led us to discover there is really only one shade of green,” Duggan goes on to clarify. “And, if kids are able to learn how to better care for the planet, through Mikey the Microbe, then we’ve really done our job by educating the next generation.”
For more information contact Steve Duggan, Global Director Marketing & Communication steve@conceptamenities.com +613 9580 9977 or Darleen DeLisle, VP Marketing & Communications, (954) 629.5593; darleen@conceptamenities.com
About Concept Amenities
Concept Amenities prides itself on being a world leader in the supply of guest amenities that deliver on quality, luxury and style. For over 27 years we have established expertise in all areas from design and formulation through to production, dispatch and delivery.
We have developed a unique 'green' range of hotel toiletries, ERP™, Environmentally Responsible Products made with an organic additive, Eco Pure®, which allows plastic to fully biodegrade, in landfill, within a few years. Our comprehensive range of exclusive amenity lines, each with its own distinctive appeal, contain the finest formulations created using natural botanical ingredients, sophisticated fragrances and a rich array of natural and organic extracts to truly nourish the skin, body and soul.
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