Mikey the Microbe Educates the Masses on Biodegradability
Melbourne, AU, August 17, 2010—Consumers today are inundated with green messages, which, can be confusing, to the average person, as they sift through mounds of technical and scientific data to figure out what’s really green and what isn’t; the definition of biodegradability and how it applies to the everyday products they purchase and consume. In an effort to educate consumers Concept Amenities, an Australian manufacturer of hotel bathroom toiletries, has taken steps to simplify the message that biodegradable products dissolve easily in the environment, without destroying nature, by
