YourMembership First to Market with Innovative B2B and B2C Programmatic Advertising to Future-Proof Non-Dues Revenue for Associations
New YM offering allows advertisers to target digital ads at association members across the entire web and in social media channels, delivering unparalleled ad conversion ratesST. PETERSBURG, Fla. (September 1, 2016) —YourMembership (YM), a leading cloud-based software provider for associations and member-based organizations worldwide, today announced the immediate availability of a programmatic advertising program that’s first to market for associations and organizations. Advertisers can now reach coveted association members through sophisticated display ad campaigns running on more than