IIM Releases E-book on Capturing Competitive Advantage in Strategic Planning
Insights in Marketing (IIM) suggests that consumer insights are the key to success in long-term strategyCHICAGO – April 1, 2014 – The key to your business’ success is sitting right in front of you: it’s your customer. The real challenge is understanding them deeply enough to increase the impact of your marketing. The new e-book, “Capturing Competitive Advantage: Using Insights to Tame the Strategic Planning Beast,” by Insights in Marketing, LLC (www.insightsinmarketing.com), a research-based marketing consultancy in the Chicago area, will guide business leaders on how to ensure they have