Insights in Marketing Identifies 5 Profiles that Matter When Marketing to Women
i-on-Women™ team finds that All US women fit into five psychological and behavioral profilesCHICAGO – July 10, 2013 – Insights in Marketing, LLC (www.insightsinmarketing.com), a full-service marketing research consultancy based in the Chicago area, has identified five distinct psychological profiles that truly matter when marketing to women. According to research from the company’s i-on-Women™ team, this information will help marketers communicate more effectively with women—something that women have clearly stated that they need. “People now understand that women control more than $7