New E-book by Insights in Marketing Instructs on How to Effectively Market to Women
“Getting Women to Buy: Better Insights to Transform Your Marketing” helps marketers create breakthrough messages and products to female consumersCHICAGO – December 4, 2013 – Insights in Marketing, LLC (www.insightsinmarketing.com), a full-service marketing research consultancy based in the Chicago area, has released a new e-book that educates marketers on how to effectively target women in marketing. The book, “Getting Women to Buy: Better Insights to Transform Your Marketing,” ventures outside the traditional marketing research box and provides valuable information to marketers about