IIM Survey Indicates that Traditional Gender Roles are Outdated
Insights in Marketing (IIM) research finds that while women have found an accepting spot outside of the home, men are still struggling with their own rolesCHICAGO – March 18, 2014 – The question to ask today isn’t just “Can women have it all?” It’s “Can men have it all, too?” A new study by Insights in Marketing, LLC (www.insightsinmarketing.com), a research- based marketing consultancy in the Chicago area, reveals that the expectations and roles of both genders are shifting. While the majority of women are returning to the workplace, and more men are choosing to stay home with the family,