SURVEY SHOWS MOMS PLAN TO SPEND LESS THIS BACK TO SCHOOL SEASON
Marketing to Moms Coalition Report Gives Early Read on Back-to-School Buying Trends: Increase in Online Shopping and Home Computer Requirements, Less Clothing, More Cleaning SuppliesCHICAGO, August 3, 2011 – Family budgets are getting tighter heading into the back-to-school spending season this fall. In fact, most moms plan to cut spending by 7 percent versus last year, according to the Marketing to Moms Coalition Back to School Report released today. Moms of 7-12 year olds say they will spend roughly $409 for back to school supplies, which include academic supplies, clothing,