Culver’s Launches Dessert’d Island Sweepstakes
Guests Can Enjoy Fresh Frozen Custard Flavors of the Day for Chances to Win Trip of a Lifetime
PRAIRIE DU SAC, Wis. – June 12, 2012 – From Caramel Cashew to Mint Chip to Chocolate Oreo Volcano and more, Culver’s restaurants across the country handcraft tempting Fresh Frozen Custard Flavors of the Day for guests. To celebrate the irresistibility of each of these flavors, Culver’s introduces the Dessert’d Island Sweepstakes featuring the grand prize of a trip for four to Captiva Island, Fla.
Guests who order a Fresh Frozen Custard Flavor of the Day will receive a ticket with a unique promotion code. They can enter the code at www.facebook.com/culvers for a chance to win a seven-night trip for four to beautiful Captiva Island. The prize includes airfare, hotel accommodations, meals and cash. The sweepstakes is open while game pieces last or until June 29.
“While guests are passionate about their favorite Flavor of the Day, they also love enjoying flavors they haven’t tried before,” said David Stidham, Culver’s vice president of marketing. “Our Dessert’d Island Sweepstakes encourages guests to explore our more than 80 Flavors of the Day and enter as often as they like.”
Guests can also learn about Fresh Frozen Custard and Culver’s Flavor of the Day in a new “Welcome to Delicious” TV commercial. To watch, visit www.culvers.com/media/commercials.
Knowing that guests like to plan ahead, Culver’s offers an Android and iPhone app with a five-day flavor forecast. Guests with the app can opt to receive alerts when their favorite flavors are being offered nearby. To download the app or to be tempted by the list of flavors offered for the Flavor of the Day, visit www.culvers.com.
About Culver’s Flavor of the Day
According to co-founder and CEO Craig Culver, real Wisconsin dairy makes the world’s best Fresh Frozen Custard. There are two keys to the freshness of Culver’s Fresh Frozen Custard: the milk supplied by more than 100 Wisconsin family farms and the fact that each of the more than 450 Culver’s restaurants across the country prepares chocolate, vanilla and the Flavor of the Day Fresh Frozen Custard throughout the day, all day.
There are more than 80 Flavors of the Day, and they vary by restaurant location and rotate daily. “Our custard is rich and luscious. Each Fresh Frozen Custard Flavor of the Day is crafted for maximum craveability with a combination of gooey toppings, bits of candy, real fruit or chunks of cookie or brownie,” said Culver.
Paul Pitas Amanda Broderick
608.644.2614 608.256.6357
paulpitas@culvers.com abroderick@hiebing.com
About Culver’s:
Culver’s serves fresh food, always cooked to order, with genuine family values to each and every guest. Culver’s is an expanding franchise system with more than 450 independently owned and operated restaurants in 19 states. The restaurants’ award-winning customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality and freshness. Signature items include the ButterBurger®, made from fresh, never frozen Midwest-raised beef and Fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit www.culvers.com, www.culvers.com/facebook, www.twitter.com/culvers or www.gplus.to/culvers.
Tags: