Organisational culture expert Kirsty Bashforth appointed as Chief People and Communications Officer for Diaverum Group

Diaverum, a world-leader in renal care services, has appointed the organisational culture expert Kirsty Bashforth as its first ever Chief People and Communications Officer.

Kirsty brings a wealth of global experience in safety-focused, high-hazard environments having spent 24 years in BP plc, in roles spanning oil trading to strategic marketing and operations management.

Kirsty is founder and CEO of QuayFive Ltd, where she advises business leaders on organisational culture, and author of “Culture Shift: a practical guide to organisational culture” which was published by Bloomsbury in 2019 and a finalist in the Business Book Awards 2020. Currently a non-executive director of Diaverum, she steps down from this role on 31st July 2020 and joins the Executive Committee of Diaverum on 1st August 2020, based in Hyllie. She will remain on the boards of Serco Group plc and PZ Cussons plc in the UK.

Kirsty's extensive experience and drive chime perfectly with Diaverum's culture of true care and Diaverum’s three core values of competence, passion and inspiration - providing life enhancing renal care and empowering patients to live fulfilling lives.

Commenting on her new role, Kirsty said “It’s a privilege to join the team shaping Diaverum's future within the rapidly evolving health market. Diaverum is For Life! and I’m relishing the opportunity to lead the people and engagement agendas of this purpose-driven global organisation in the years ahead. I know the company well from being on the board, and I can’t wait to roll my sleeves up and get started.”

Dimitris Moulavasilis, Diaverum CEO commented “Today’s healthcare market changes in an ever-increasing speed: the move towards value-based healthcare and digitalisation, the emerging use of AI and the role of data are fundamental to a sustainable model. In Diaverum these are core elements of our strategy; they require structural shifts, but also a cultural evolution and an integrated approach to people, culture and brand.

I am delighted to announce that Kirsty Bashforth is joining Diaverum as Chief People and Communication Officer. I am sure that her work in Culture, her multiyear experience in global listed companies and her energy and drive will be a major contribution to Diaverum’s growth agenda.”

Ms Joanna Borczak, Director Global Marketing, Diaverum

E-mail: joanna.borczak@diaverum.com

Contact: +48 532 793 882

Diaverum is a leading global provider in renal care services, serving 39,500 patients with 6 million treatments annually. The company’s core service is haemodialysis but provides a broad portfolio of treatments ranging from preventive care, peritoneal dialysis and home care to patient care coordination and transplantation services. Diaverum employs more than 12,000 employees and operates more than 400 clinics in 22 countries globally. Diaverum has its head office in Malmö, Sweden www.diaverum.com

About Us

Diaverum provides life enhancing renal care to patients with Chronic Kidney Disease (CKD), enabling them to live fulfilling lives. Diaverum is a leading global provider in renal care services and the largest independent provider in Europe, and we help some 39,000 patients with 6 million treatments annually. Our focus is haemodialysis, but we offer a portfolio of treatments ranging from preventive care, peritoneal dialysis and home care to coordination of patients’ comorbidities and transplantation services. CKD is a global and escalating challenge today affecting about 10% of the world’s adult population. It’s primarily caused by lifestyle diseases such as diabetes, and the prevalence is increasing in particular in developing countries. CKD disproportionately affects low income individuals and we ensure that our clinics are a safe and familiar space where all our patients are made to feel welcome. Diaverum’s vision is to transform renal care, to offer the highest quality of care and empower patients to live a fulfilling life. We work together with payers to reduce total cost of care while partnering with local communities to educate around health and the value of prevention. At the centre of what we do is our standardised, proprietary care delivery model, enabled by a continuously evolving digital infrastructure. We strive to ensure superior medical outcomes exceeding those demanded by national healthcare systems and we support patients by improving personalized care, ease of use and new services through technology. Diaverum employs more than 11,000 employees and operates more than 400 clinics in 22 countries globally. Diaverum has its head office in Malmö, Sweden.

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