Hair Industry Giant Björn Axén Expands Collaboration with Digmi

Björn Axén, a company with 60 years of experience in beauty and hair care, is extending its partnership with Digmi and introducing a new in-salon marketing solution. This initiative marks the next step toward a more digitally driven operation, where marketing in the salons can be managed efficiently and consistently from a central hub.After several years of collaboration, the company has decided to further invest in streamlining and modernizing its business through a broader implementation of digital solutions. By adopting a more cohesive and automated strategy, they can ensure that all