DreamHack and ESL Extend Partnership with Hungarian Premier Esports Outlet Esport1 to Broadcast ESL Pro Tour CS:GO
Esport1 to Continue Covering all ESL Pro Tour Tournaments and Qualifiers Until March 2023
Cologne/Stockholm — DreamHack, the premier gaming lifestyle festival, and ESL, the world’s largest esports company, today announced a three-year media deal with Hungarian esports outlet, Esport1 — the partnership began already in January 2019 and has now been extended for another three years, lasting until March 2023. Within the framework of the mutual agreement, Esport1 has acquired the rights to distribute, promote and broadcast the licensed content of all ESL Pro Tour stops for Counter Strike: Global Offensive via their channels, owning the exclusive right to broadcast in Hungarian language.
As part of the deal, all tournaments within ESL Pro Tour for CS:GO — including the ESL Pro League, ESL One, Intel® Extreme Masters, DreamHack Masters, and DreamHack Open — will be broadcast in Hungarian language via respective distribution channels that include all Esport1 digital channels. The deal covers the exclusive rights for Esport1 to bring finest CS:GO gameplay to the Hungarian fans in Hungarian.
“There has never been a more exciting time in esports than now,” said DreamHack Co-CEO Roger Lodewick. “All of us at DreamHack are thrilled to be able to offer content to our fans in Hungary, in their native language, thanks to this collaboration with Esport1. We look forward to sharing our passion for esports with these fans.”
“We are delighted to expand our portfolio and secure a long-term agreement with Esport1,” says Frank Uddo, Senior Vice President Global Media at ESL. “Esport1 is a leader in the esports media landscape in Hungary and we are excited to build on the great foundation that has already been established.”
“Esport1.hu and ESL have a strong working relationship dating back multiple years now. We are happy to take our partnership to the next level, by including DreamHack and establishing a long-term partnership. Together with Dreamhack and ESL, we’ll bring top quality CS:GO esports broadcasts to Hungary, exclusively in Hungarian language, on multiple digital platforms, including our latest project, a digital esport TV on mindiGO platform with Antenna Hungária called EsportGuru. Our goal is to maintain our leading position in the Hungarian esports market, and this partnership will help us in doing so”, adds Balázs György Biró, Head of Communications of Esport1.
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DreamHack is all about entertainment for the digital generation. Founded in 1994 as a BYOC LAN party, DreamHack grew over 25 years to a global phenomenon as the digital festival for today’s youth, hosted throughout Europe and North America. DreamHack festivals feature multiple esports competitions, live music, exhibitions, creative competitions, LAN party, cosplay and much more. DreamHack helped pioneer esports and continues to be one of the largest global producers of esports content. Millions of viewers tune in from all over the world to watch DreamHack broadcasts every year. DreamHack events welcomed over 335,000 visitors in 2019.More information is available at dreamhack.com. DreamHack is part of leading international digital entertainment group MTG. More information at mtg.com.
ESL is the world’s largest esports company. Founded in 2000, ESL has been shaping the industry across the most popular video games with numerous online and offline esports competitions. The company operates high profile, branded international leagues and tournaments under the ESL Pro Tour including ESL One, Intel® Extreme Masters, ESL Pro League, and other premier stadium-size tournaments, to more clearly define the path from zero to hero. ESL also produces the ESL National Championships, grassroots amateur cups, and matchmaking systems, creating a world where everybody can be somebody. With offices all over the world, ESL is leading esports innovation on a global scale through the combination of global ESL competitions, amateur leagues, publisher activations, and more. ESL is a part of MTG, the leading international digital entertainment group. About.eslgaming.com
ESL Pro Tour — The ESL Pro Tour combines multiple, previously unconnected ESL and DreamHack tournaments from various game titles into dedicated circuits that build toward grand championships each year. The collaboration aims to create a more complete path from “zero to hero” for aspiring players, a more compelling story to follow for existing CS:GO, StarCraft II and WarCraft III fans, and a more transparent structure for new esports fans.
Esport1.hu is Hungary’s first and biggest esports media company. We reach more than 300 000 unique monthly readers through our esports content. Our colleagues come from the gaming world and we see videogames as the latest technical sport, in which human competitive spirit can be fulfilled. With our knowledge and expertise, we are focusing on building new markets, educate and involve new market players into esports. Our goal is to catch up with the international esports scene. For further information, please visit Esport1.hu.
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