DreamHack to Host Four Panel Discussions During Scandinavia’s Largest Cultural Event

2020 Göteborg Book Fair to be Held Online

Panels to Focus on Gaming and Esports in Schools, Children’s Gaming and Parenthood, Unifying Factor of Games, and Importance of Grassroots Movements

STOCKHOLM — DreamHack, the premier gaming lifestyle festival, today announced that the company will feature four panel discussions during Scandinavia’s largest cultural event, the Göteborg Book Fair, which will be held online September 24-27, 2020.

DreamHack is one of five partners to the book fair’s Digital Culture theme and will host the following panel discussions on the Book Fair Play platform:

  1. The Importance of Grassroots Movements in a Sustainable Esports Ecosystem

Esports is an umbrella term for multiple competitive gaming disciples, each of which has its own fan base, leagues and tournaments. Even though the esport industry is big, the grassroot movement is substantially smaller, compared to other sports. We discuss the process of moving from amateur to professional esports, the infrastructure of the future esports industry and why grassroot movements play a crucial role in building it.
  • In English

  • Friday, September 25, 3-3:40pm CEST
  • Participants:
    • Chris Jonasson, Board member, Swedish Esport Federation
    • Kelly Ong Xiao Wei, Chief Strategy Officer and co-owner, Alliance
    • Ludwig Sandgren, CEO and co-founder, Godsent
  • Host:
    • Idun Isdrake, CEO, Playcentric Studios
  1. “Just One More Game” — A Conversation About Children’s Gaming and Parenthood

A conversation about parenthood and gaming kids. Gaming is one of the biggest hobbies among children and young people today with 80% of those between the ages of 13-19 playing some kind of digital game. How should we, as adults and parents, relate to these hobbies?
  • In Swedish

  • Friday, September 25, 4-4:40pm CEST
  • Participants:
    • Jesper Englin, educator, Female Legends
    • Richard Nordin, Member of Parliament
    • Jonathan “Loda” Berg, CEO and co-owner, Alliance
  • Host: 
    • Elaine Boström, board member, Sverok
  1. Gaming and Esports in School — A Distraction or a Creative Tool?

How teachers and schools have successfully implemented gaming and esports as a part of the students' education.
  • In Swedish

  • Friday, September 25, 5-5.40 pm CEST
  • Participants:
    • Andreas Westman, esports coach, LBS
    • Felix Serrao, development manager, the Gothenburg Region
    • Ida Westerlund, DreamHack
  • Host: 
    • Elaine Boström, board member, Sverok
  1. Games — A Unifying Culture that Improves the World

The gaming culture is a unifying force that is both age-bridging and all-inclusive, and it can solve challenges in our society while providing more space and a stronger voice to those who are not otherwise included. To showcase some real-life examples of how gaming can be used as a tool for successful integration (“Fritidsgårdskampen in Jönköping and Studio Ludum at the University of Skövde), we will talk about the latest research on the brain and the digital world, and will dive into the important role of gaming one’s spare time.
  • In Swedish

  • Saturday, September 26, 3-4 pm CEST.
  • Participants:
    • Susanne “Jenyfear” Bergstedt, 69 year old streamer and gamer
    • Mathilda Imhof, event and social media manager, Gameffect AB
    • Tove Lindahl Greve, secretary general, Majblomman Charity
    • Jimmy Andersson, research assistant, University of Skövde
    • Victoria Teodorsson, research assistant, University of Skövde
  • Host:
    • Max Horttainen, CEO, Rainly Lab

For additional information about DreamHack’s participation in the 2020 Göteborg Book Fair, please contact DreamHack’s media contacts. More information about the Göteborg Book Fair can be found at



About Us

DreamHack is all about entertainment for the digital generation, and has become a global phenomenon as the premier gaming lifestyle destination. Millions of fans tune in to DreamHack broadcasts each year, and the 24 hour-a-day festival weekends feature everything gaming under one roof. Attendees experience professional esports tournaments, amateur and varsity gaming tournaments, world-famous bring-your-own-computer (BYOC) LAN party, cosplay championship, panels, art, activities, expo, screenings, live music and more. In 2020, DreamHack merged with ESL to create ESL Gaming, the world’s largest esports and gaming lifestyle company. The two organizations have been shaping the industry and leading esports and gaming innovation, across the most popular video games with numerous online and offline esports competitions and festivals. ESL Gaming is part of MTG, the leading international digital entertainment group. More information is available at dreamhack.com and about.eslgaming.com.




Quick facts

DreamHack, the premier gaming lifestyle festival, today announced that the company will feature four panel discussions during Scandinavia’s largest cultural event, the Göteborg Book Fair, which will be held online September 24-27, 2020.
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